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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
LGBTQ Community Engagement
McDonald’s Pride Campaign: “Real and Out Loud”
This year, we supported McDonald’s franchisees and corporate partners in four markets, representing…
Twitter
winner
McDonald’s Twitter
After winning Twitter’s Best Brand Presence 2021 award, our goal became to double down on what was …
Online Community, Twitter Presence
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Creative Use of Technology, Event & Experiential, Extended Reality, Gamification, Immersive, Interactive Content
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Artificial Intelligence, Branded Content, Creative Use of Technology, Earned Media, Event & Experiential, Extended Reality, Global Campaign, Immersive, Integrated Campaign, Integration with Live Television, Visual Effects, Wine, Beer & Spirits
winner
gold honor
silver honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Education
McKinsey for Kids
The goal was to explain, in terms relatable to kids, what consultants actually do, while helping th…
Brand Voice, Sports
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Images
finalist
gold honor
McQueen Social Media Campaign
VIEW CASE STUDYOur goal was to create an engaging campaign that was as raw and beautiful as McQueen…
Live Events, Multicultural Community Engagement, Music & Dance
finalist
MDLBEAST - Soundstorm 2024
Since its inception just six years ago, Soundstorm has become a transformative force, exemplifying …
Branded Content
winner
MDNA Skin
We architected a digital content campaign for Madonna, the biggest name in pop music, who brough…
Brand Awareness Campaign, Financial Services, Integrated Campaign
finalist
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Short Form Video
finalist
Meal Culture Engine: An Always-On Social Content Incubator
How do you break through crowded social platforms and authentically connect with specific audiences…
Food & Beverage
Meal Culture Engine: Redefining Content Creation with The Campbell’s Company + Dotdash Meredith
How does a storied icon like 155-year-old The Campbell’s Company (“Campbell’s”) continue to moderni…
Non-Profit
Meals on Wheels “America, Let’s Do Lunch” Volunteer Recruitment Campaign
Currently 1 in 6 seniors – 10 million - across America struggle with hunger and isolation. Meals on…
Entertainment, Integrated Campaign, Multi-Platform Campaign
finalist
Mean Girls (2024) - Social Campaign
With the release of the new Mean Girls film in 2024, AND the 2004 original’s 20th anniversary (yeah…
Contest or Promotion
finalist
MEAN GIRLS (2024) | "12 DAYS OF FETCH"
When we announced the new MEAN GIRLS movie for 2024, we knew we wanted to make the holiday season e…
Single Post or Activation
MEAN GIRLS (2024) | "MEAN GIRLS DAY" TIKTOK STUNT
When we announced the new MEAN GIRLS movie for 2024, we knew there would be challenges to marketing…
Brand Awareness Campaign, Entertainment
finalist
bronze honor
MEAN GIRLS (2024) | DIGITAL CAMPAIGN
MEAN GIRLS is the new movie based on a musical based on a movie from 20 years ago. Our campaign had…
Event & Experiential
finalist
Mean Girls at the Beach
CheapCaribbean Vacations isn’t like other online booking engines. Leaning into the hype around Nati…
Contest or Promotion, Entertainment, Facebook Partnership, Facebook Live
winner
gold honor
silver honor
bronze honor
audience honor
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and c…
Branded Series
finalist
Meaning in the Mountains
After Montana’s record-breaking 2020-2021 Winter Season, it was evident that the continued sustaina…
Brand Identity
MeanPug Digital
MeanPug Digital is a full-service digital marketing agency for law firms that views each of our cli…
Humor, Restaurants
finalist
audience honor
Meat Dreams
Fogo de Chão, the fine dining restaurant rooted in the Brazilian churrasco experience, wanted to sh…
Food & Beverage
Meat the Weinermobile
Oscar Mayer has been around for 136 years. Its famous hot dog-shaped Wienermobiile and ear-worm jin…
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