The goal was to explain, in terms relatable to kids, what consultants actually do, while helping them to understand the value of nature through engaging, interactive storytelling.
Build a full-page interactive experience that relied on novel, kid-friendly illustrations and motion graphics. Use data to generate visuals that tell a story in a compelling way.
The experience has attracted more than twice the traffic of an average article on McKinsey.com (we don't share website analytics externally) and more than 300 social shares to date. It creatively utilized multimedia and could potentially be replicated in future editions of the franchise.
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