THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Integration with Live Television

This award honors the effective and creative use of live television to enhance social presence, drive engagement, grow followers and drive revenue.

See previous winners and honorees here.

Winner

Integration with Live Television
winner
SMILE - Viral Marketing
Viral marketing campaigns are a popular and effective way for businesses to reach a large audience …

Finalists

Integration with Live Television
finalist
gold honor
Coors Banquet: Cobra Kai
The writer’s room of Netflix’s Cobra Kai is obsessed with Coors Banquet (don’t believe us? Watch Se…
Integration with Live Television
finalist
silver honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Integration with Live Television
finalist
bronze honor
audience honor
DORITOS x SUPER BOWL LVI: FLAMIN' HOT OR NOT LIVE SWEEPSTAKES
A leader in its category and legacy Super Bowl advertiser, DORITOS is no stranger to bold, disrupti…
Integration with Live Television
finalist
2022 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from across the world, acro…
Integration with Live Television
finalist
Even in the Madness of March
They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beater…
Integration with Live Television
finalist
QATAR 2022 - GLOBAL LIVE TV ENGAGEMENT
The FIFA World Cup in Qatar 2022 revolutionized the way fans participate in the soccer/ football ga…

Nominees