THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Integration with Live Television

This award honors a brand, agency or organization who effectively and creatively utilized live television to enhance social presence, drive engagement, grow followers and drive revenue.

See previous winners and honorees here.

Winner

Integration with Live Television
winner
VH1's RuPaul’s Drag Race Season 14 Meet the Queens Ruveal
Each season of RuPaul’s Drag Race, fans anticipate the annual Queen RuVeal, where the @rupaulsdragr…

Finalists

Integration with Live Television
finalist
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Integration with Live Television
finalist
Counting Sheep: How Headspace’s Multi-Channel Campaign Improved Audiences’ Sleeping Patterns
A good night’s sleep is a requirement for a healthy lifestyle and yet it seems to elude so many Ame…
Integration with Live Television
finalist
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…

Nominees

Integration with Live Television
finalist
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Integration with Live Television
audience honor
Al Jazeera QR
Nowadays, we can see QR codes everywhere, and after COVID the whole world rethink the contactless &…
Integration with Live Television
finalist
Counting Sheep: How Headspace’s Multi-Channel Campaign Improved Audiences’ Sleeping Patterns
A good night’s sleep is a requirement for a healthy lifestyle and yet it seems to elude so many Ame…
Integration with Live Television
finalist
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Integration with Live Television
NFL Wild Card Game (Bears vs. Saints, 2021) – NFLNickPlay.com
The goal was to create a truly interactive experience that kept users engaged both on the site and …
Integration with Live Television
Nobody
For Nobody’s Live TV Integration, our goal was to create conversation around the film leveraging th…
Integration with Live Television
Oscars Virtual Watch Party | Powered by Facebook Messenger Rooms
The Academy of Motion Picture Arts and Sciences invited their global social audience to the very fi…
Integration with Live Television
winner
VH1's RuPaul’s Drag Race Season 14 Meet the Queens Ruveal
Each season of RuPaul’s Drag Race, fans anticipate the annual Queen RuVeal, where the @rupaulsdragr…