THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Integration with Live Television

This award honors a brand, agency or organization who effectively and creatively utilized live television to enhance social presence, drive engagement, grow followers and drive revenue.

See previous winners and honorees here.

Winner

Integration with Live Television
winner
VH1's RuPaul’s Drag Race Season 14 Meet the Queens Ruveal
Each season of RuPaul’s Drag Race, fans anticipate the annual Queen RuVeal, where the @rupaulsdragr…

Finalists

Integration with Live Television
finalist
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Integration with Live Television
finalist
Counting Sheep: How Headspace’s Multi-Channel Campaign Improved Audiences’ Sleeping Patterns
A good night’s sleep is a requirement for a healthy lifestyle and yet it seems to elude so many Ame…
Integration with Live Television
finalist
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…

Nominees

Integration with Live Television
audience honor
Al Jazeera QR
Nowadays, we can see QR codes everywhere, and after COVID the whole world rethink the contactless &…
Integration with Live Television
NFL Wild Card Game (Bears vs. Saints, 2021) – NFLNickPlay.com
The goal was to create a truly interactive experience that kept users engaged both on the site and …
Integration with Live Television
Nobody
For Nobody’s Live TV Integration, our goal was to create conversation around the film leveraging th…
Integration with Live Television
Oscars Virtual Watch Party | Powered by Facebook Messenger Rooms
The Academy of Motion Picture Arts and Sciences invited their global social audience to the very fi…