THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally funny social media campaigns as well as humorous individual responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Finalists

Humor
finalist
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
Humor
finalist
Meat Dreams
Fogo de Chão, the fine dining restaurant rooted in the Brazilian churrasco experience, wanted to sh…
Humor
finalist
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
Humor
finalist
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Humor
finalist
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…
Humor
finalist
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …

Nominees

Humor
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Humor
audience honor
AHA x Mamrie Hart
When you think about the holidays, sparkling water rarely comes to mind. Even with its' exponential…
Humor
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
Humor
MICHELOB ULTRA Brooks vs. Bryson
Michelob ULTRA quickly jumped into a trending PGA golf feud between ULTRA ambassador Brooks Koepka …
Humor
OMEN by HP | I'm Not Gaming for Me, I'm Gaming for You
Our main objective was to drive brand awareness and elevate consideration for the OMEN brand via th…
Humor
Stop Acne In Its Tracks
Connect to the cultural conversation  As a brand known solely for its efficacy in treating acne,…
Humor
The Most Fascinating Man in Wireless
The race to 5G supremacy is underway, and according to nearly every third-party test, T-Mobile has …