THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally funny social media campaigns as well as humorous individual responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Nominees

"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
audience honor
AHA x Mamrie Hart
When you think about the holidays, sparkling water rarely comes to mind. Even with its' exponential…
finalist
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
MICHELOB ULTRA Brooks vs. Bryson
Michelob ULTRA quickly jumped into a trending PGA golf feud between ULTRA ambassador Brooks Koepka …
finalist
Meat Dreams
Fogo de Chão, the fine dining restaurant rooted in the Brazilian churrasco experience, wanted to sh…
OMEN by HP | I'm Not Gaming for Me, I'm Gaming for You
Our main objective was to drive brand awareness and elevate consideration for the OMEN brand via th…
finalist
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
finalist
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Stop Acne In Its Tracks
Connect to the cultural conversation  As a brand known solely for its efficacy in treating acne,…
The Most Fascinating Man in Wireless
The race to 5G supremacy is underway, and according to nearly every third-party test, T-Mobile has …
finalist
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…
finalist
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …
winner
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…