The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally funny social media campaigns as well as humorous individual responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.


"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
audience honor
AHA x Mamrie Hart
When you think about the holidays, sparkling water rarely comes to mind. Even with its' exponential…
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
MICHELOB ULTRA Brooks vs. Bryson
Michelob ULTRA quickly jumped into a trending PGA golf feud between ULTRA ambassador Brooks Koepka …
Meat Dreams
Fogo de Chão, the fine dining restaurant rooted in the Brazilian churrasco experience, wanted to sh…
OMEN by HP | I'm Not Gaming for Me, I'm Gaming for You
Our main objective was to drive brand awareness and elevate consideration for the OMEN brand via th…
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Stop Acne In Its Tracks
Connect to the cultural conversation  As a brand known solely for its efficacy in treating acne,…
The Most Fascinating Man in Wireless
The race to 5G supremacy is underway, and according to nearly every third-party test, T-Mobile has …
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…