THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Single Post or Activation

This award honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the space in a way that was notably recognized by a broad audience.

See previous winners and honorees here.

Finalists

Single Post or Activation
finalist
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Single Post or Activation
finalist
Hotel Freebies
Drive awareness of Super.com, a company that allows users to save money on various items and on the…
Single Post or Activation
finalist
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
Single Post or Activation
finalist
Bobbie: “Dear Restaurants: Please Install Changing Tables In Your Men’s Restroom”
The year was 2023, and restaurants still lacked changing tables in the men’s restroom. This was (an…
Single Post or Activation
finalist
Conversations with Jim
At Smile Train, the world’s largest cleft charity, we pride ourselves on our sustainable model of e…
Single Post or Activation
finalist
Creep
We all have felt "other" at some point. The goal of this story was to make us misfits not feel so a…
Single Post or Activation
finalist
Fast Twitch Catches Lightning
In 2023, SPCSHP was tasked with launching Gatorade’s new athletic energy drink, Fast Twitch, during…
Single Post or Activation
finalist
Heinz and Mattel - Barbiecue Sauce and Kenchup
2023. A year we’ll all look back on and remember for one thing. Barbie™.  Fuelled by a love for …
Single Post or Activation
finalist
How Do You Say "Marriott?"
Marriott Bonvoy’s goal on social media in 2023 was to garner positive engagement, especially among …
Single Post or Activation
finalist
Manchester City Arrive in Tokyo
Our objective was to create a viral piece of content to mark Manchester City’s arrival in Japan at …
Single Post or Activation
finalist
Reply with a 🫴
RITZ Crackers started 2023 with the goals of modernizing the brand and increasing its cultural rele…
Single Post or Activation
finalist
Rooty and the Polarizing Pants Post
Who would get upset about pants on a Root Bear? Turns out, a lot of people.   Following M&M’s “d…
Single Post or Activation
finalist
Scream VI - Ghostface Haunts the MET Gala
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…

Nominees

Single Post or Activation
ACME Fools
THE YEAR WAS 1923  From its enterprising roots in the once-new art of motion pictures, Warner Bros…
Single Post or Activation
Alexander Wang New York Bra Campaign
Our project for Alexander Wang was driven by the desire to create a visually stunning and memorable…
Single Post or Activation
Beef Baby
Oscar Mayer had just launched their campaign for their new 100% all beef, beef franks. But we neede…
Single Post or Activation
Birds Eye View: Atlanta Falcons Overhead Roof Camera Angle
In the 2023 season, the overhead roof camera angle took the sports content landscape by storm. Debu…
Single Post or Activation
Boy Fridge
In the dynamic world of TikTok, where trends come and go in the blink of an eye, the challenge was …
Single Post or Activation
Craziest Grocery Store in America
Drive awareness of Super.com, a company that allows users to save money on various items and on the…
Single Post or Activation
Dare in the Air
Skydive Dubai is THE provider of adrenaline-fuelled experiences in Dubai. Even so, they do compete …
Single Post or Activation
Family Stallone: Reuniting Viral Reel
Our social strategy was to serve as an extension and a peek into the lives of this famous family, g…
Single Post or Activation
Insidious: The Red Door - What's Behind The Red Door?
Since 2011, five films have been released under the Insidious franchise. Sequentially, the first tw…
Single Post or Activation
Jake and The Kelces
Insurance isn’t often the most exciting topic. So, when an opportunity arises to capitalize on a cu…
Single Post or Activation
K-Pop Fan Engagement at UBS Arena
UBS Arena is a state-of-the-art venue designed to elevate the fan experience to unprecedented heigh…
Single Post or Activation
MEAN GIRLS (2024) | "MEAN GIRLS DAY" TIKTOK STUNT
When we announced the new MEAN GIRLS movie for 2024, we knew there would be challenges to marketing…
Single Post or Activation
March Mathness
Some may say that Princeton University is irrationally excited about March 14 also known as Pi Day.…
Single Post or Activation
Mrs. White’s Class Takes Flight
After receiving numerous tags in a teacher’s viral video, we saw an opportunity to give this teache…
Single Post or Activation
Muted Words - Single Post
Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very sp…
Single Post or Activation
NYE Please Leave by 9
Tap into cultural moments and social trends with an only-on-Etsy spin that elevates our breadth of …
Single Post or Activation
No, we were not hacked: THAT one Peacock Tweet
While any social team would love to “go viral”, that was not our objective with this tweet 🙈 Our ob…
Single Post or Activation
P&G Battle of the Paddles
Ahead of Super Bowl LVII in Phoenix, P&G set out to create branded sports content that highlighted …
Single Post or Activation
Pat Mahomes Plays Catch Over the Sphere for Super Bowl LVIII
With a laser focus on engaging the elusive and discerning Gen Alpha and Gen Z audiences, our campai…
Single Post or Activation
Science on the Sofa: Preventing HIV in Black Women
Science on the Sofa is a video series that translates the complex science of HIV into digestible in…
Single Post or Activation
Scream VI - "I'm Home" Hero Video
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Single Post or Activation
Secret Invasion: Hidden Messages Stunt
With espionage and subterfuge being the central themes surrounding Secret Invasion’s story and the …
Single Post or Activation
Soothing Sounds of Coach Saban
Following the success of the Aflac College Football campaign on both broadcast and web platforms, A…
Single Post or Activation
Starfield Mission Patch
Ahead of the release of one of the most anticipated games of the year, we wanted to further celebra…
Single Post or Activation
The Frasier Advice Line
After 30 years, Frasier returned with a challenging ask. Paramount+ sought not only to commemorate …
Single Post or Activation
The Longest Dog
World of Warcraft (WoW) has been at the forefront of online gaming for 20 years. We have released n…
Single Post or Activation
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…
Single Post or Activation
VFX and Chill’s “Mission: In Hospital” Parody Trailer
With the release of the much anticipated “Mission Impossible: Dead Reckoning,” the creative team be…
Single Post or Activation
We're Back
The objectives of the content were to:   Celebrate NUFC’s return of European football to Newc…
Single Post or Activation
Wild ‘N Out: Kevin Hart & Maddie Viral TikTok
The Wild ‘N Out fanbase is very different from the typical MTV/VH1 fans. This group of followers ha…
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