Our social strategy was to serve as an extension and a peek into the lives of this famous family, getting to know Sly, his wife Jennifer, and his daughters Sistine, Sophia, and Scarlet on a more intimate level.
We leaned into themes of humor and heart with a social-first mindset. knowing clips perform well on social, we parsed show moments that illustrate the unique and heartwarming bond that this family has.
This clip of Sylvester Stallone returning home to his family went viral across all of our social platforms.
Facebook - 18M Views
Instagram - 14.1M Views
TikTok - 25.3M Views
