THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Diverse-Owned Businesses Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
NEW!
Branded Content
Branded Series
Documentary Short
Email & Newsletter
NEW!
Feature Film
Gamification
NEW!
Images
Interactive Content
Long Form Video
Medium Length Video
NEW!
Micro-site or Blog
Podcast
Research Reports
Short Form Video
Video Series
Cause
Animal Rights & Welfare
Arts & Culture
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Emergency Relief
Environment & Sustainability
Fight Poverty
Gender Equality
Human Rights
Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
NEW!
Public Health
Public Safety
Racial Equality
Responsible Consumption & Production
Responsible Technology
NEW!
Social Justice
Youth & Family
Industry
Automotive
Business to Business
Consumer Brands
Education
Entertainment
Fashion & Beauty
Financial Services
Food & Beverage
Government & Politics
Healthcare & Pharma
Hospitality & Travel
Lifestyle & Wellness
News & Media
Non-Profit
Other Industry
NEW!
Retail & E-Commerce
Sports
Technology
Partnerships
Brand Partnership
NEW!
Corporate-Community
Influencer, Creator & Celebrity
Nonprofit Partnership
Other Partnerships
NEW!
Platforms & Technology
Extended Reality
Gaming
Generative AI
Instagram
LinkedIn
Other Platforms
TikTok
YouTube
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
NEW!
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
NEW!
User Generated Content
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From the 17th Annual Shorty Awards
Brand Voice
This category honors the development of a distinct personality that successfully shaped the unique identity for a company or individual on social media and/or captured significant attention or following.
See previous winners and honorees here.
Finalists
Brand Voice
finalist
Overtime is the Voice of Next Generation Sports Fans
Overtime creates, curates, and distributes 150+ pieces of content weekly, tailored to our Gen Alpha…
Brand Voice
finalist
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Brand Voice
finalist
Chime - Social
People dislike traditional banks. And for good reason. They’ve historically taken advantage of ever…
Brand Voice
finalist
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Brand Voice
finalist
Pixar Social Media
Pixar Social cultivates a global community of fans, animators, creatives, film enthusiasts, and mor…
Brand Voice
finalist
Rallying Creamer Nation on TikTok
There are people who like creamer in their coffee… and others who like coffee in their creamer. In …
Brand Voice
finalist
Smile Train Stories
2024 was a historic year for Smile Train. We celebrated our 25th anniversary and sponsored our 2 mi…
Brand Voice
finalist
YouTube
In 2024, YouTube set out to redefine what it means to have a distinctive brand voice on social medi…
Nominees
Brand Voice
Banking That Cares About What You Care About
The big idea behind crafting a brand persona for Bethpage was simple: make banking education not ju…
Brand Voice
Freeform Instagram Account
Freeform’s Instagram account embodies adaptability and perpetual evolution to reach its target aspi…
Brand Voice
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Brand Voice
Netflix Family: For Parents by Parents
Netflix Family is a social media community built for parents, by parents. With a mix of self-deprec…
Brand Voice
Ping Things
We set out to improve perceptions of Virgin Media. To let people know that Virgin Media offers “the…
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