THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Brand Voice

This category honors the development of a distinct personality that successfully shaped the unique identity for a company or individual on social media and/or captured significant attention or following.

See previous winners and honorees here.

Finalists

Brand Voice
finalist
Chime - Social
People dislike traditional banks. And for good reason. They’ve historically taken advantage of ever…
Brand Voice
finalist
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Brand Voice
finalist
Overtime is the Voice of Next Generation Sports Fans
Overtime creates, curates, and distributes 150+ pieces of content weekly, tailored to our Gen Alpha…
Brand Voice
finalist
Pixar Social Media
Pixar Social cultivates a global community of fans, animators, creatives, film enthusiasts, and mor…
Brand Voice
finalist
Rallying Creamer Nation on TikTok
There are people who like creamer in their coffee… and others who like coffee in their creamer. In …
Brand Voice
finalist
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Brand Voice
finalist
Smile Train Stories
2024 was a historic year for Smile Train. We celebrated our 25th anniversary and sponsored our 2 mi…
Brand Voice
finalist
YouTube
In 2024, YouTube set out to redefine what it means to have a distinctive brand voice on social medi…

Nominees

Brand Voice
Banking That Cares About What You Care About
The big idea behind crafting a brand persona for Bethpage was simple: make banking education not ju…
Brand Voice
Freeform Instagram Account
Freeform’s Instagram account embodies adaptability and perpetual evolution to reach its target aspi…
Brand Voice
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Brand Voice
Netflix Family: For Parents by Parents
Netflix Family is a social media community built for parents, by parents. With a mix of self-deprec…
Brand Voice
Ping Things
We set out to improve perceptions of Virgin Media. To let people know that Virgin Media offers “the…
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