There are people who like creamer in their coffee… and others who like coffee in their creamer. In a world of constant coffee talk, we are on a mission to connection with the latter… creamer nation.
Our objective is to become the creamer brand known for its cultural currency among Zillenials. To do this, we focused on TikTok, measured by a sales lift study (NCSolutions, Wavemaker, and TikTok Sales Lift Study), total reach and growth in all measurable TikTok Benchmarks.
To build this affinity, we knew we had to establish a distinctive brand voice on TikTok and make truly original content.
Our delicious creamer flavors have always been the over-the-top and cherry-on-top for people. We seek to replicate that over-the-top energy on TikTok.
So, what’s in store for you on International Delight’s channel? An army of influencers sparking drama, friendship, love, heartbreak, laughter, tears, and creamer nation coming together over International Delight. Welcome to our TikTok page, dedicated to all things creamer nation.
- The creamiest reality show ever, Créme House. Creamers... picked to live in a house...and have their lives taped...to find out what happens... when creamers stop being polite...and start getting real. Ok wait, it is semi-scripted… but we know ¾ of 18-24-year-olds love reality tv.
- Actual IRL experiences scaled with TikTok influencers. In 2024, we wanted to have real-life experiences for our fans and drive that connection at scale by showing creamer nation what we’re all about. No sweeps, no contest, just vibes.
- Blending Pop Culture and Social Media to Enhance Brand Presence. International Delight is known for its unique culture-driven collaborations, in 2024 we partnered with Netflix for a Bridgerton Inspired limited-time-offering, supported by an integrated social + IRL 360 approach, and activated at Coachella
What’s next? What about a real, reality show partnership, Love is Blind x International Delight? Stay tuned! ;)
- +70% TikTok growth year over year
- 70% of our new followers falling within our Zillennial target!!
- Social & Influencer were our top two highest ROI marketing in 2024.
- 2024 campaigns surpassed platform benchmarks (from NCSolutions, Wavemaker, and TikTok Sales Lift Study).
- Surpassed short-term incremental sales benchmarks by 4.1x
- Surpassed Return on Ad Spend bencmarks by 2.2x.
- +30% increase in TikTok ROI
- +78% Increase in response vs YAG
- Surpassed TikTok Ad Recall benchmarks by +5.3%
- Viewers became more aware of International Delight on TikTok, as Brand Awareness surpassed category norms by more than 2X
- Our 2024 “TikTok reality show” Créme House had nearly 200MM Views and deep engagement.
- Full-Year Always On, TikTok Influencer Program, #2 most effective ROI channel behind our TikTok social
- 50+ Creators
- 47MM Impressions
- 1.2MM Engagements
