THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

TikTok Presence

This category honors brand presence on TikTok. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.
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TikTok Presence
Abi Marquez “Lumpia Queen”
Through her TikTok videos, Abi Marquez has earned recognition for her creative takes on traditional…
TikTok Presence
Best In Class TikTok
Amazon Music’s goal is to ignite fandom and connect young adults to the things they love. But TikTo…
TikTok Presence
Drumstick Cone Car Trade
The Cone Car Trade was strategically crafted to engage Gen Z and Millennial snackers by aligning wi…
TikTok Presence
Jacob & Co's Trending Tiktoks
Jacob & Co’s presence on TikTok in 2024 was designed to revolutionize the way luxury brands engage …
TikTok Presence
Lenovo Legion Tik Tok
The Problem: Gaming Brands Talk at Gamers—We Wanted to Talk With Them For years, gaming brands h…
TikTok Presence
Los Angeles Chargers TikTok
Across our social media platforms, the Chargers brand has become instantly recognizable and a bench…
TikTok Presence
MSNBC 2024 Social Media Presence
The MSNBC social media team is dedicated to providing audiences with resources to navigate complex …
TikTok Presence
Modernizing Mr. Clean, the Brand – and the Man
Mr. Clean...  The brand.  The Man.  The myth.  The legend.  Mr. Clean has been a hou…
TikTok Presence
Pixar's TikTok
For the Pixar TikTok account, our strategy is a combination of honoring Pixar Animation Studios’ ic…
TikTok Presence
Rallying Creamer Nation on TikTok
There are people who like creamer in their coffee… and others who like coffee in their creamer. In …
TikTok Presence
Rascals – #1 Diaper Brand on TikTok
Rascals set out to disrupt the baby diaper industry – long dominated by two legacy brands – by inje…
TikTok Presence
STARBUCKS DAYS
En la campaña de Starbucks Days, nuestro objetivo era generar awareness de la nueva promoción de un…
TikTok Presence
SpongeBob 25th
Every four seconds, someone mentions SpongeBob SquarePants on social media. For SpongeBob’s 25th an…
TikTok Presence
Taking Toilet Talk To TikTok
- Cultivate Brand Affinity Among Under-25s To engage and build a genuine connection with the next …
TikTok Presence
The Chi
The Chi’s season 6 part 2 social goal was to outperform the metrics from season 6 part 1. This incl…
TikTok Presence
The Tonight Show Starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 ta…
TikTok Presence
Tinder on TikTok
The primary objective of Tinder’s TikTok community management has been to authentically engage with…
TikTok Presence
Total Body Care TikTok Live Shopping Event
How do you get people to buy fragrances they can’t smell? When it came to supporting Bath & Body…
TikTok Presence
Tulsa King
During the first season of Tulsa King, the show’s TikTok account operated similarly to its other so…
TikTok Presence
Venom: The Last Dance - TikTok Takeover
Our main objective for the Venom: The Last Dance TikTok campaign was to boost awareness of the movi…
TikTok Presence
W Hotels TikTok
Luxury is no longer just about where you stay—it’s about where you belong. As TikTok reshapes the w…
TikTok Presence
WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…
TikTok Presence
“Be More Like Currys” - How Currys, Fabric Social and iSite embraced the weird on social
The campaign's primary objective was to increase brand awareness and engagement on TikTok and Insta…