Netflix Family is a social media community built for parents, by parents. With a mix of self-deprecating humor, relatable memes poking fun at bedtime battles, clever parenting takes on internet culture, and tailored Netflix recommendations, we connect with our audience in the language they actually speak: laughter, exhaustion, and a never-ending search for ways to connect as a family.
Ok, TLDR; We create shareable, highly engaging content that meets parents where they are—let’s be honest, usually scrolling through their phones, hiding in the bathroom.
Through carefully curated Netflix movie and show recommendations, we make it easier to find content that entertains both them and their kids—without having to endure the same episode on repeat. Using an ecosystem of social channels across Instagram, Facebook, Pinterest and TikTok, our approach also extends the Netflix experience beyond the screen with valuable resources like free Valentines or Birthday Party Printables on Pinterest!
By blending humor with value, we drive conversation and reinforce Netflix as the go-to streaming service for families who want to enjoy a moment together. And it shows… our community has grown to nearly 6M fans across platforms - our newly opened TikTok page grew by 360K fans in its first 90 days.