THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 16th Annual Shorty Awards Brand Voice

This award honors the development of a distinct personality that effectively established the unique identity of a company or individual's social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Winner

Brand Voice
winner
audience honor
Jake Social
Since 2020, when State Farm reinvented Jake from State Farm, he’s been embraced online as a top con…

Finalists

Brand Voice
finalist
gold honor
Yes Peacocks Make Sound
When you’re one of a handful of streaming services, it’s hard enough to stand out among the competi…
Brand Voice
finalist
silver honor
Blue Man Group's Brand Voice Without Words
In a landscape dominated by text, vlogs, and voiceovers, the challenge of captivating an audience w…
Brand Voice
finalist
#BestPhonesForever
Despite Google being a household name, Pixel is still a challenger brand in the mobile phone catego…
Brand Voice
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Brand Voice
finalist
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
Brand Voice
finalist
Pixar Social Media's Brand Voice
Pixar Social Media fosters a global community of fans, animators, creatives, film lovers, and more …

Nominees

Brand Voice
Bobbie Instagram: @Bobbie
  Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we th…
Brand Voice
Giving a Voice to the Cleft Community
Smile Train is proud to be a global organization, with locally managed programs in more than 75 cou…
Brand Voice
MTV Brand Social
Every year, MTV Brand Social’s objective is to continue to shape our brand voice across social plat…
Brand Voice
Outta Puff Daddys
We are the Outta Puff Daddys...an amateur, over 40s, male only dance crew from Brighton, UK. We mee…
Brand Voice
Overtime is the Voice of Next Generation Fans
Overtime creates, curates, and distributes 100+ pieces of content daily, tailored to our Gen Z and …
Brand Voice
TITANÍQUE'S BRAND VOICE MAKES A SPLASH ON SOCIAL
To cultivate a zany, playful, and inclusive online community, we needed to craft an authentic and c…