THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
Start an entry in this category
Ally Racing's Koker's Garage
As a part of Ally’s commitment to engage with existing and new NASCAR fans and promote diversity wi…
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
DOUBLER by GOLD RUSH
The Florida Lottery reinvests 97 percent of its revenue back into the state's economy. Its main goa…
Duet with Chevy
To increase awareness of our EV trucks while remaining authentic to our base, we had to not only me…
Gordon Ramsay’s Food Stars Dollar Bill AR stunt
For Season 1 of Gordon Ramsay's Food Stars, our objective was to craft a creative marketing campaig…
LAY'S National Potato Day Getaway
LAY'S, the iconic potato chip brand, aimed to captivate potato enthusiasts and reinforce the fact t…
LEGO Masters: Holiday Bricktacular Give-a-way
Two things that really “click” - LEGO and the holidays. Specifically, receiving LEGO set presents1!…
MEAN GIRLS (2024) | "12 DAYS OF FETCH"
When we announced the new MEAN GIRLS movie for 2024, we knew we wanted to make the holiday season e…
Marriott Bonvoy Moments: One Point Drops
Marriott Bonvoy Moments is an incredibly popular program for loyal Marriott Bonvoy members. It prov…
Panda Express — Good Fortune Scratcher
Business Objective To design and implement a campaign to drive more sales through bespoke Lun…
Promised Land Milkshake Summer
When dairy brands can be pigeonholed into holiday drive times, we knew that Promised Land has delic…
RuPaul’s Drag Race Season 15 Box Giveaways with Influencers & Fans
Each year, a brand-Ru group of queens takes over Friday nights, and RuPaul’s Drag Race Season 15 wa…
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…
The Athlete's Foot: The Athlete of the Mic
The Athlete of the Mic competition stands out as one of The Athlete's Foot's (TAF) most successful …
The Blackest Questions
Black History is American History. The contributions of Black people often go unnoticed, unrecogniz…
Trials of Fate: The Sweepstakes
Background: The campaign for FINAL FANTASY XVI aimed to generate substantial awareness and antic…