THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …

Finalists

Contest or Promotion
finalist
gold honor
Gordon Ramsay’s Food Stars Dollar Bill AR stunt
For Season 1 of Gordon Ramsay's Food Stars, our objective was to craft a creative marketing campaig…
Contest or Promotion
finalist
silver honor
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…
Contest or Promotion
finalist
bronze honor
Marriott Bonvoy Moments: One Point Drops
Marriott Bonvoy Moments is an incredibly popular program for loyal Marriott Bonvoy members. It prov…
Contest or Promotion
finalist
Ally Racing's Koker's Garage
As a part of Ally’s commitment to engage with existing and new NASCAR fans and promote diversity wi…
Contest or Promotion
finalist
audience honor
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Contest or Promotion
finalist
DOUBLER by GOLD RUSH
The Florida Lottery reinvests 97 percent of its revenue back into the state's economy. Its main goa…
Contest or Promotion
finalist
Duet with Chevy
To increase awareness of our EV trucks while remaining authentic to our base, we had to not only me…
Contest or Promotion
finalist
LAY'S National Potato Day Getaway
LAY'S, the iconic potato chip brand, aimed to captivate potato enthusiasts and reinforce the fact t…
Contest or Promotion
finalist
MEAN GIRLS (2024) | "12 DAYS OF FETCH"
When we announced the new MEAN GIRLS movie for 2024, we knew we wanted to make the holiday season e…
Contest or Promotion
finalist
Panda Express — Good Fortune Scratcher
Business Objective To design and implement a campaign to drive more sales through bespoke Lun…
Contest or Promotion
finalist
Trials of Fate: The Sweepstakes
Background: The campaign for FINAL FANTASY XVI aimed to generate substantial awareness and antic…

Nominees

Contest or Promotion
LEGO Masters: Holiday Bricktacular Give-a-way
Two things that really “click” - LEGO and the holidays. Specifically, receiving LEGO set presents1!…
Contest or Promotion
Promised Land Milkshake Summer
When dairy brands can be pigeonholed into holiday drive times, we knew that Promised Land has delic…
Contest or Promotion
RuPaul’s Drag Race Season 15 Box Giveaways with Influencers & Fans
Each year, a brand-Ru group of queens takes over Friday nights, and RuPaul’s Drag Race Season 15 wa…
Contest or Promotion
The Athlete's Foot: The Athlete of the Mic
The Athlete of the Mic competition stands out as one of The Athlete's Foot's (TAF) most successful …
Contest or Promotion
The Blackest Questions
Black History is American History. The contributions of Black people often go unnoticed, unrecogniz…