THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Brand Identity

This award honors brand identity on social media and digital. Work that is either standalone or part of a greater campaign is eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Winner

Brand Identity
winner
audience honor
Amazon Prime Video - Reactive
Pop culture trends and memes have a very short shelf life. Entertainment brands want to play within…

Finalists

Brand Identity
finalist
gold honor
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Brand Identity
finalist
Big Yellow and the Starface Universe
Acne is the most common skin condition in America and 95% of people experience it at some point in …
Brand Identity
finalist
Hulu IDs
Brand Identity
finalist
Nauticode
Born on the historic Mississippi River, the American Queen Steamboat Company was an icon that had g…

Nominees

Brand Identity
Embrace Boston
King Boston, now named Embrace Boston, is an organization that seeks to “reimagine what’s possible.…
Brand Identity
Hotheads Hair Extensions Brand Identity Refresh
Hotheads Hair Extensions, a salon professional brand held by Beauty Industry Group, felt their bran…
Brand Identity
MeanPug Digital
MeanPug Digital is a full-service digital marketing agency for law firms that views each of our cli…
Brand Identity
Mirror Bar – Brand Identity, Logo Design & Art Direction
Brand Identity
PBC: Accounting Comedy Web Series
With the massive retirement of boomers in the industry, the accounting professional population is d…
Brand Identity
Von D Shoes
The campaign for Von D Shoes was a multi-platform digital marketing effort aimed at aligning and gr…
Brand Identity
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
Brand Identity
Welcome to LALALANDIA!
LALA is a dairy brand well-known in Mexico, but largely unknown to American consumers. After LALA U…