THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Event & Experiential

This category honors the most notable execution of an event, activation or installation. Includes virtual, hybrid experiences, etc.

See previous winners and honorees here.
Start an entry in this category
Event & Experiential
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Event & Experiential
A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
INFINITI was set to reveal an all-new and completely reimagined version of its biggest, most luxuri…
Event & Experiential
Athlos NYC
Olympians are essentially modern superheroes that live among us. But they often fall out of the pub…
Event & Experiential
Best of Quest by Power Home Remodeling
POWER’s version of an employee appreciation event, is anything but typical. Every December, nearly …
Event & Experiential
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Event & Experiential
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Event & Experiential
Careers in Care: Off the Clock
The healthcare industry is facing a critical shortage of workers despite growing demand, with healt…
Event & Experiential
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Event & Experiential
Countdown for Change — an immersive experience
Countdown for Change is an immersive multimedia installation that capitalizes on the viewers' senso…
Event & Experiential
Game Pass: MLB All-Star Claw Machine
We made an onsite activation at the MLB All-Star Weekend that let fans literally experience the Gam…
Event & Experiential
Get A Little Out There, Chicago
Light pollution—the brightening of the night sky caused by artificial light—has increased by about …
Event & Experiential
Ghost Tequila’s Death to the Margarita
How can Ghost—a bold, spicy tequila brand with a scrappy budget—steal the spotlight from Big Tequil…
Event & Experiential
H&M Hosts Global Event Series Culminating with Surprise Charli xcx Concert in Times Square
Last fall, H&M embarked on a strategic plan to elevate their brand experience and reignite their fa…
Event & Experiential
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Event & Experiential
Lenovo Tech World '24: Showcasing the Future of AI and Innovation
Lenovo Tech World is our annual flagship event that brings together industry leaders, global CEOs, …
Event & Experiential
Mean Girls at the Beach
CheapCaribbean Vacations isn’t like other online booking engines. Leaning into the hype around Nati…
Event & Experiential
Mufasa: The Lion King in the Sky | 3D Holomesh
To celebrate the release of Mufasa: The Lion King, Disney partnered with Monks to design a groundbr…
Event & Experiential
Nikon Creator Camp
The camera market has undergone a big shift as mirrorless cameras overtake traditional DSLRs.  With…
Event & Experiential
Only Murders in the Building Escape Room Experience
Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers (Steve M…
Event & Experiential
Organizing Creators | Bringing Creators Together Around Impact
In 2024, we focused on bringing together and activating creators around the election as well as emp…
Event & Experiential
Overnightmare
Peacock has a uniquely powerful horror offering within their existing catalogue, including major ti…
Event & Experiential
PATRÓN Desert: Festival Takeover
In a landscape where premium spirits brands fight for cultural relevance, PATRÓN Tequila identified…
Event & Experiential
Queenie Takes London Premiere Activation
Onyx Collective drama series “Queenie” follows a 25-year-old Jamaican British woman who is straddli…
Event & Experiential
Raizado Festival
Raizado Festival was created by award-winning leader Mónica Ramírez in 2020. Ramirez is a longtime …
Event & Experiential
Reasonable Doubt Season 2 Atlanta Consumer Event
Onyx Collective’s sexy and gripping legal drama “Reasonable Doubt” follows Jax Stewart (Emayatzy Co…
Event & Experiential
Reconnecting America ahead of the most divisive election in history
To reconnect a fractured America, ahead of the most polarizing election of all time, amid a lonelin…
Event & Experiential
Ridgeline Unlocks All-Star Weekend
NBA All-Star Weekend is arguably the biggest moment of the NBA calendar: the single-most anticipate…
Event & Experiential
Samsung Galaxy Creator Collective
With the recent launch of Samsung’s Galaxy S24 phone – the first AI phone in the industry – the goa…
Event & Experiential
Sharpie x Paper Mate “Let’s Get Creative” Studio at SXSW with COFFEE Labs and Zeno Group
In a world increasingly dominated by screens, automation, and digital tools, Sharpie and Paper Mate…
Event & Experiential
Sleeping Beauties
The sleep aid market is notoriously crowded, featuring a variety of over-the-counter products such …
Event & Experiential
St. Regis - Pitti Uomo
St. Regis is a haven of glamour — and where there is glamour, there is fashion. Each year, Flore…
Event & Experiential
The Power of Joy: Creator Summit
In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for bran…
Event & Experiential
The Sympathizer Screenings, Night Market, Digital Content Series
The Sympathizer was a monumental cultural moment for Vietnamese and Southeast Asian voices, so we w…
Event & Experiential
Total Body Care TikTok Live Shopping Event
How do you get people to buy fragrances they can’t smell? When it came to supporting Bath & Body…
Event & Experiential
Tropcn
Heading into 2024, Tropicana OJ sales were suffering – in part because people mistakenly believed t…
Event & Experiential
TwitchCon x Grass Lord, DEPT®
People within the Twitch community lead prolific online lives. So much so that sometimes they ne…
Event & Experiential
UNIQLO UTGo
UNIQLO UT (short for UNIQLO T-Shirts) celebrates culture, individuality, and creative expression th…
Event & Experiential
Visa Live at Le Louvre
As Paris got ready to host the 2024 Olympic and Paralympic Games, Visa wanted to kick-start the sum…
Event & Experiential
Wahl Nether Region Pop-Ups
Grooming ‘down there’ can be scary, especially with the wrong tools. In fact, millions of guys expe…
Event & Experiential
Wendy’s Frosty Fix
Wendy’s iconic Frosty treats are a hallmark of our brand. But in the fast-paced world of quick serv…
Event & Experiential
When We All Vote Rally featuring Michelle Obama and Friends
The When We All Vote Rally featuring Michelle Obama brought together thousands of young, Black, and…
Event & Experiential
World Smile Day 2024
World Smile Day®, held annually on the first Friday in October, is always Smile Train’s biggest ten…