THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Community Management

This award honors a brand, agency or organization who exhibited exeptional community management that engaged the audience, enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management
winner
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…

Finalists

Community Management
finalist
bronze honor
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Community Management
finalist
Cruel Summer Social Media Campaign
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Community Management
finalist
Duolingo TikTok Channel
At the very center of Duolingo's TikTok strategy is the goal of entertaining, versus promoting or m…
Community Management
finalist
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
Community Management
finalist
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Community Management
finalist
Women’s History Month: Women x Women
2020 was a difficult year for everyone, particularly for women who were disproportionately impacted…
Community Management
finalist
eBay: Debunking Gen-Z Misperceptions
Welcome to this We Are Social New York how-to on bringing out the bright side of the internet. L…

Nominees

Community Management
Excelling Community Management
Community Management at Ferguson is an extremely in-depth program. We use this program to interact …
Community Management
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Community Management
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
Community Management
MTV Social
MTV Brand Social’s objective in 2021 was to hone in on our brand voice across our social platforms,…
Community Management
Peacemaker: What Peace Sounds Like
Who the f#ck is Peacemaker?! By the start of the tv series’ first season on HBO Max, everyone now k…
Community Management
Porsche ‘Tournament of Colors’ Series Wins Big in March
Overview: The Porsche brand is often associated with design and performance across its entire flee…
Community Management
audience honor
SUNNYD Community Management
For many ‘90s kids, SunnyD was their whole childhood. Getting home from school you’d grab one to si…
Community Management
The L Word: Generation Q S2
We set out to make The L Word: Generation Q *the* most talked about show amongst LGBTQ+ audiences. …
Community Management
Visible - General Social
As a customer-centric brand and all-digital company, Visible prides itself in its ability to connec…
Community Management
XOXO: Gossip Girl Community Management
The goal of the Community Management aspect of the Gossip Girl campaign was to make fans feel as th…
Community Management
YOU and YOU and YOU and YOU !!!
Okay, we’re a tad baby crazy with little Henry in the mix so you’ll excuse the bad metaphor, but Jo…