THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 14th Annual Shorty Awards

MTV Social

Entered in Community Management

Objectives

MTV Brand Social’s objective in 2021 was to hone in on our brand voice across our social platforms, while making engaging content and interacting with our fans and talent on a daily basis. Our goals were to increase our following, see an increase in engagements, and solidify our place as a powerhouse brand on social media in the music and entertainment space.

Strategy and Execution

 

 

 

 

 

Results

MTV Brand Social had our biggest year for new follower growth ever, jumping from 93M followers across all of our social channels in 2020 to 105M followers in 2021. This was driven by large gains on Instagram, YouTube, and TikTok. We also saw high engagement when interacting with our fans on a one-to-one basis, with posts that included fan prompts totaling more than one million engagements across our accounts last year. We were able to create an identifiable brand voice across our social platforms by creating unique and engaging content, while also interacting with fans and talent.

Media

Video for MTV Social

Entrant Company / Organization Name

ViacomCBS

Links

Entry Credits