To leverage our partnership with the New York Jets to drive transactions, using our "Free Big Mac for a Sack" offer to entice fans to visit their local McDonald's.
We created thumb-stopping content using "newstalgia". The video was crafted to mimic 80s electronic football games - and it was all set to the iconic sounds of the NFL's most memorable music. We partnered with Stoopid Buddy Stoodios to recreate that electronic football gameplay with striking stop motion animation. All together, we tapped into a Jets fans love of the game, and love of the Big Mac in an instantly memorable and compelling way.
The campaign generated 61,430 clicks, leading to a CTR of 0.56%. Compared to the fast food industry benchmark on TikTok (typically around 0.4%-0.5%), our campaign performed above average. If we assume a 0.45% benchmark CTR, our campaign outperformed it by 24%, suggesting the creative and targeting resonated well with the audience.
CPM Performance: The campaign delivered a CPM of $5.74, which is 38.2% lower than the market average of $9.30. This is a very strong result, as it means we exceeded our projected impressions, delivering 10,917,870 total impressions for the full $62,672 budget. By achieving a lower CPM, we stretched the budget further and maximized reach.
Most importantly, the creative led to more transactions, with a 28.5% increase in guests per restaurant per day.
