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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Branded Content, Event & Experiential, Facebook Partnership, Live Video, Retail & E-Commerce
finalist
bronze honor
audience honor
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Branded Series, Online Community, Facebook Video
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back …
Social Good Campaign
JCPenney Hispanic Heritage Month Empowerment Luncheon with Eva Longoria and Friends
Hispanic Heritage Month is a time to recognize the contributions of Latinos inside and outside o…
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Community Management, Real Time Response, Single Post or Activation
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Instagram, Home & Decor
finalist
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
TikTok Presence
Jeans and Gen Z: The Perfect Pair
Levi's faced a unique problem heading into the 2020's. They were a legacy brand that everyone knew,…
Facebook Brand Presence
Jeep Facebook Presence
We’ve always known Jeep fans to be passionate about their vehicles, but we’ve been able to see this…
Auto, Extended Reality, Immersive
finalist
silver honor
bronze honor
Jeep Grill Scan
Jeep is more than its SUV’s. It’s a lifestyle. It’s about adventure, getting out there and living l…
Snapchat Filter/Lens
finalist
audience honor
Jeep Hair, Don't Care
-Take Jeep 4x4 Day to The Next Level.-The task was to activate 4x4 Day (April 4th) on social media …
Video
Jeep on the Rocks featuring O.A.R.
The primary objective was to utilize the popular band Of A Revolution (O.A.R.) to create an enterta…
Auto, Organic Promotion, Emojis
winner
gold honor
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. …
Snapchat Partnership
finalist
Jeff Mauro Takes Over Food Network’s Discover Platform
Snapchat has allowed Food Network to continue using its wide array of culinary talent to reach new …
Social Media Manager
Jeff Mellin - Brush Buddies Worldwide Music Search
Brush Buddies is an emerging consumer brand with a growing social media audience of people who lik…
Facebook Presence
finalist
Jellysmack's Beauty Studio for Best Use of Facebook
Beauty Studio, the unconventional beauty channel's objective is to bring beauty to everyone through…
Sports, Facebook Presence
finalist
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer…
Education
Jen Walters: Breaking Barriers
Over the summer, the Arizona Cardinals changed the game by hiring the first female coach in NFL hi…
Multi-Platform Partnership
finalist
bronze honor
Jeni's × Dolly Parton, Strawberry Pretzel Pie
Industry insiders, food critics, and connoisseurs have long considered Jeni’s the gold standard of …
Launch Campaign
finalist
Jeni's Splendid Ice Creams x Ted Lasso - Biscuits With The Boss
Jeni’s Splendid Ice Creams is known for its iconic partnerships, having collaborated with icons suc…
Influencer & Celebrity Campaign
Jennifer Garner Partners with Huggies
Situation: For years, there have been two categories for diapers - premium diapers and value diaper…
Meme, GIF, & Emojis
Jeopardy! - "Full House" GIF
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Animation
finalist
Jeopardy! - "Bouncing Cards" GIF
Because so much of what we do across Jeopardy! social is devoted to highlighting a promoting great …
Humor
Jeopardy! - "Cat Butt"
In 2023, few Jeopardy! players made as much of a comedic impact on America's Favorite Quiz Show tha…
Organic Promotion, Television
finalist
gold honor
Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Second Chance, Jeopardy!'s event in which producers bring back players who didn't win their game bu…
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