THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 16th Annual Shorty Awards Innovative Media Buying Strategy

This award honors innovative media buying strategies. Entry should describe ad placements and how content was leveraged to reach the target audience.

See previous winners and honorees here.

Winner

Innovative Media Buying Strategy
winner
Barbie Breaks Out The Box (Office)
To hit an ambitious box office goal, we had to show that the Barbie movie had something for everybo…

Finalists

Innovative Media Buying Strategy
finalist
gold honor
Bose US & Amazon STV Black Friday Football
The primary aim of the Amazon Black Friday Football STV activation was to stand out amidst the holi…
Innovative Media Buying Strategy
finalist
silver honor
Bose US & iHeart Media House of Music
Our goal at the iHeart House of Music Festival was to generate awareness and enthusiasm among our M…
Innovative Media Buying Strategy
finalist
Bose US & Charlie Puth TikTok Topview + Topfeed
In early October, Bose launched the Quietcomfort Ultra product line featuring their new best-in-cla…
Innovative Media Buying Strategy
finalist
Coi Leray x Trinity Rodman “Get Loud” - Presented by Bose
Our primary objective was to develop a social activation for the Women’s World Cup that connected B…
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Innovative Media Buying Strategy
finalist
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Innovative Media Buying Strategy
finalist
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …

Nominees