THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Diverse-Owned Businesses Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
NEW!
Branded Content
Branded Series
Documentary Short
Email & Newsletter
NEW!
Feature Film
Gamification
NEW!
Images
Interactive Content
Long Form Video
Medium Length Video
NEW!
Micro-site or Blog
Podcast
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Short Form Video
Video Series
Cause
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Disability Awareness
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Fight Poverty
Gender Equality
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Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
NEW!
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Responsible Consumption & Production
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NEW!
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News & Media
Non-Profit
Other Industry
NEW!
Retail & E-Commerce
Sports
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Partnerships
Brand Partnership
NEW!
Corporate-Community
Influencer, Creator & Celebrity
Nonprofit Partnership
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NEW!
Platforms & Technology
Extended Reality
Gaming
Generative AI
Instagram
LinkedIn
Other Platforms
TikTok
YouTube
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
NEW!
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
NEW!
User Generated Content
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From the 16th Annual Shorty Awards
Innovative Media Buying Strategy
This award honors innovative media buying strategies. Entry should describe ad placements and how content was leveraged to reach the target audience.
See previous winners and honorees here.
Winner
Innovative Media Buying Strategy
winner
Barbie Breaks Out The Box (Office)
To hit an ambitious box office goal, we had to show that the Barbie movie had something for everybo…
Finalists
Innovative Media Buying Strategy
finalist
gold honor
Bose US & Amazon STV Black Friday Football
The primary aim of the Amazon Black Friday Football STV activation was to stand out amidst the holi…
Innovative Media Buying Strategy
finalist
silver honor
Bose US & iHeart Media House of Music
Our goal at the iHeart House of Music Festival was to generate awareness and enthusiasm among our M…
Innovative Media Buying Strategy
finalist
Bose US & Charlie Puth TikTok Topview + Topfeed
In early October, Bose launched the Quietcomfort Ultra product line featuring their new best-in-cla…
Innovative Media Buying Strategy
finalist
Coi Leray x Trinity Rodman “Get Loud” - Presented by Bose
Our primary objective was to develop a social activation for the Women’s World Cup that connected B…
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Innovative Media Buying Strategy
finalist
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Innovative Media Buying Strategy
finalist
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
Nominees
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