THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
NEW!
Data Visualization
Email & Newsletter
Filter/Lens
Hashtag
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
User-Generated Content
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Generative AI
NEW!
Graphic Art
Images
Sound & Music
UX/UI
Visual Effects
Website/App
NEW!
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
NEW!
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
Immersive
Interactive Content
NFTs
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Podcast
Art & Culture Podcast
Branded Podcast
Comedy Podcast
Health & Wellness Podcast
NEW!
Lifestyle & Entertainment Podcast
NEW!
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Science & Technology Podcast
Sports Podcast
True Crime & Documentary Podcast
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
NEW!
Customer Experience
Earned Media
Employee Engagement
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Dance Video
Documentary
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Music Video
NEW!
Product Feature Video
Short Form Video
Stories
Unboxing Video
Vertical Video
Video Ad
Video Series
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Innovative Media Buying Strategy
This award honors innovative media buying strategies. Entry should describe ad placements and how content was leveraged to reach the target audience.
See previous winners and honorees here.
Finalists
Innovative Media Buying Strategy
finalist
Bose US & Amazon STV Black Friday Football
The primary aim of the Amazon Black Friday Football STV activation was to stand out amidst the holi…
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Innovative Media Buying Strategy
finalist
Bose US & iHeart Media House of Music
Our goal at the iHeart House of Music Festival was to generate awareness and enthusiasm among our M…
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Innovative Media Buying Strategy
finalist
Barbie Breaks Out The Box (Office)
To hit an ambitious box office goal, we had to show that the Barbie movie had something for everybo…
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Innovative Media Buying Strategy
finalist
Bose US & Charlie Puth TikTok Topview + Topfeed
In early October, Bose launched the Quietcomfort Ultra product line featuring their new best-in-cla…
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Innovative Media Buying Strategy
finalist
Coi Leray x Trinity Rodman “Get Loud” - Presented by Bose
Our primary objective was to develop a social activation for the Women’s World Cup that connected B…
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Innovative Media Buying Strategy
finalist
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
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Innovative Media Buying Strategy
finalist
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
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Innovative Media Buying Strategy
finalist
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
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Nominees
Vote for Insights & Trends
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