THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Meme, GIF, & Emojis

This award honors GIF(s), meme(s), emoji(s) and/or sticker(s) that creatively established a social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees from meme & gifs here.

See previous winners and honorees from emojis here.

Winner

Meme, GIF, & Emojis
winner
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …

Finalists

Meme, GIF, & Emojis
finalist
gold honor
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Meme, GIF, & Emojis
finalist
silver honor
audience honor
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
Meme, GIF, & Emojis
finalist
bronze honor
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Meme, GIF, & Emojis
finalist
HBO Max Pop: Promoting Streaming Through Meme-ing
Max (formerly HBO Max) was looking to create a deeper connection between Gen Z and young Millennial…
Meme, GIF, & Emojis
finalist
Zack & Cody Reservation Reminder
"The Suite Life on Deck" continued the story of Zack and Cody, transplanting the identical twins fr…

Nominees

Meme, GIF, & Emojis
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Meme, GIF, & Emojis
Dr Pepper, Use of Memes for Social
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Meme, GIF, & Emojis
George Russell x Marriott Bonvoy GIFs
Several years into their partnership with the championship-winning Mercedes-AMG PETRONAS Formula 1 …
Meme, GIF, & Emojis
Jeopardy! - "Full House" GIF
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Jeopardy! - "Success" Meme
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Minion Tots & Seemingly Ranch
Engaging our fandom with social media is the way we leverage our bold and irreverent brand personal…
Meme, GIF, & Emojis
RuPaul’s Drag Race Season Social Presence
In an effort to lead the conversation around RuPaul's Drag Race, we seek to create memes that we kn…
Meme, GIF, & Emojis
Show Them How You Really Feel
For the 2023 holiday season, we crafted a campaign to promote giving the gift of Scratch (Scratch-O…