THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

Click here to see the previous winner and nominees.

Winner

Video
winner
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…

Finalists

Video
finalist
PMK∙BNC: "Barely Legal Pawn"
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the…
Video
finalist
Saving Eliza - The Video that Could Save a Little Girl's Life... and Thousands More
In order to save his 4-year-old daughter Eliza, Glenn O'Neill needed to raise $2 Million in less th…

Nominees

Video
@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial gen…
Video
A Master Mixologist Redefines The ARIA Resort & Casino Social Drinking Scene.
Objective: Create relevant and innovative branded content around ARIA Resort & Casino's new Mixolog…
Video
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…
Video
AT&T - Honoring Veterans For Their Service
In connection with Veterans Day 2014, AT&T and FleishmanHillard told a heartfelt story, via video, …
Video
AT&T Helps Small Businesses Share Their Savings
#ShareTheSavings was a social media video campaign in the spring of 2014 that aimed to drive a…
Video
AT&T’s “24 Hours of Giving"
It started with a simple question posed to AT&T employees: If we gave you $1,000 to spread holiday …
Video
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…
Video
Banana Republic | Instagram Video #thenewBR
As the first and only retailer to debut video ads on Instagram, Banana Republic created a series of…
Video
Book Nerd Problems
We love seeing articles about the trials and tribulations of being a voracious reader and so we dec…
Video
Cinemax, Banshee Vines
To support the second season premiere of Banshee on Cinemax, Cinemax and GLOW wanted to do somethin…
Video
Cisco's True Stories of the Connected
From Brazil to Cambodia, the 'Internet of Everything' has emerged as a significant driver of how pe…
Video
Dating Naked Video Stunt
VH1 took to the unsuspecting streets of downtown Los Angeles for an unprecedented live-action stunt…
Video
Don’t Miss Sara Smoukahontas’ Surprising Phone Call to Munch Bakery
Video
Family Dollar "Give More. Spend Less." Holiday Campaign
The goal of the "Give More. Spend Less." Holiday Campaign was to promote holiday décor and food pr…
Video
Green Works® Muddy Puppy Mess Test
To illustrate just how powerful and safe GREEN WORKS® products are, we threw a fashion show with a …
Video
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…
Video
House of Thrones
In 2014, Quiznos decided to make the shift from traditional advertising to a focus on digital conte…
Video
ING Bank Orange Support's Big Banking Surprise
Banking Industry in Turkey has a very negative perception. People think that banks don't care about…
Video
Jeep on the Rocks featuring O.A.R.
The primary objective was to utilize the popular band Of A Revolution (O.A.R.) to create an enterta…
Video
Lennox Original Video Content Series “The Pursuit of Perfect Air"
The objective of this original content video series was to increase video views by creating engagin…
Video
Liberty Mutual's Rise campaign
In early 2013, Liberty Mutual Insurance announced its sponsorship of the U.S. Olympic and Paralympi…
Video
Life With and Without AT&T U-verse TV Service
There's something special about Saturdays during college football season -- parties, excitement, ch…
Video
MTV's Rebel Music: Native America
Rebel Music: Native America premieres our series highlighting stories of unrepresented youth usi…
Video
Maxwell House Made Right Here
Made Right Here is a content partnership with Maxwell House, celebrating the businesses and people …
Video
Maybelline New York: "Dare to Go Nude" campaign
"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to c…
Video
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond t…
Video
Merrick "Best Dog Ever" Videomaker
Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the uni…
Video
Michelle Phan Book Launch
Jumping quickly onto Facebook's increasing interest in original video content, the main marketing t…
Video
Mission Apolo: Built With Chocolate Milk
After decades of a slow but steady decline in milk consumption, published research identified a new…
Video
Mountain Dew MiniMini Series
In a world where nobody has time for anything, Mountain Dew presents a "Mini Mini-Series" that you…
Video
Project Titan
PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of…
Video
Roobaroo - Micromax Unite Anthem
Micromax had released a phone called Unite. It's a 6k product meant for the masses. The KSP of the …
Video
Schick Intuition: Ribbon Bomb
In 2014, Schick Intuition sought to raise purchase intent and awareness of its newest product launc…
Video
Skype Music Room at Sasquatch
The Skype Music Room was a fully immersive music experience held at the 2014 Sasquatch Music Festiv…
Video
Sonic - The World of the Mystery Disappearing Slush
Objective: Promote a limited-time offer slush flavor at Sonic during the peak summer season.Strateg…
Video
Sunset Overdrive's Interactive Trailer
How do you make a live action trailer more social? Add interactivity.Ayzenberg, with Insomniac Game…
Video
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Quest…
Video
The Few & Far Between: Tales of Mischief, Revelry and Whiskey
OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not…
Video
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First,…
Video
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…
Video
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
Video
truTV's Impractical Jokers: April Fool's 2014 Social Media Campaign
As an April Fool's Day prank designed to both engage fans of truTV's hit series "Impractical Jokers…