THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

Click here to see the previous winner and nominees.

Nominees

@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial gen…
A Master Mixologist Redefines The ARIA Resort & Casino Social Drinking Scene.
Objective: Create relevant and innovative branded content around ARIA Resort & Casino's new Mixolog…
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…
AT&T - Honoring Veterans For Their Service
In connection with Veterans Day 2014, AT&T and FleishmanHillard told a heartfelt story, via video, …
AT&T Helps Small Businesses Share Their Savings
#ShareTheSavings was a social media video campaign in the spring of 2014 that aimed to drive a…
AT&T’s “24 Hours of Giving"
It started with a simple question posed to AT&T employees: If we gave you $1,000 to spread holiday …
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…
Banana Republic | Instagram Video #thenewBR
As the first and only retailer to debut video ads on Instagram, Banana Republic created a series of…
Book Nerd Problems
We love seeing articles about the trials and tribulations of being a voracious reader and so we dec…
Cinemax, Banshee Vines
To support the second season premiere of Banshee on Cinemax, Cinemax and GLOW wanted to do somethin…
Cisco's True Stories of the Connected
From Brazil to Cambodia, the 'Internet of Everything' has emerged as a significant driver of how pe…
Dating Naked Video Stunt
VH1 took to the unsuspecting streets of downtown Los Angeles for an unprecedented live-action stunt…
Don’t Miss Sara Smoukahontas’ Surprising Phone Call to Munch Bakery
Family Dollar "Give More. Spend Less." Holiday Campaign
The goal of the "Give More. Spend Less." Holiday Campaign was to promote holiday décor and food pr…
Green Works® Muddy Puppy Mess Test
To illustrate just how powerful and safe GREEN WORKS® products are, we threw a fashion show with a …
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…
House of Thrones
In 2014, Quiznos decided to make the shift from traditional advertising to a focus on digital conte…
ING Bank Orange Support's Big Banking Surprise
Banking Industry in Turkey has a very negative perception. People think that banks don't care about…
Jeep on the Rocks featuring O.A.R.
The primary objective was to utilize the popular band Of A Revolution (O.A.R.) to create an enterta…
Lennox Original Video Content Series “The Pursuit of Perfect Air"
The objective of this original content video series was to increase video views by creating engagin…
Liberty Mutual's Rise campaign
In early 2013, Liberty Mutual Insurance announced its sponsorship of the U.S. Olympic and Paralympi…
Life With and Without AT&T U-verse TV Service
There's something special about Saturdays during college football season -- parties, excitement, ch…
MTV's Rebel Music: Native America
Rebel Music: Native America premieres our series highlighting stories of unrepresented youth usi…
Maxwell House Made Right Here
Made Right Here is a content partnership with Maxwell House, celebrating the businesses and people …
Maybelline New York: "Dare to Go Nude" campaign
"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to c…
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond t…
Merrick "Best Dog Ever" Videomaker
Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the uni…
Michelle Phan Book Launch
Jumping quickly onto Facebook's increasing interest in original video content, the main marketing t…
Mission Apolo: Built With Chocolate Milk
After decades of a slow but steady decline in milk consumption, published research identified a new…
Mountain Dew MiniMini Series
In a world where nobody has time for anything, Mountain Dew presents a "Mini Mini-Series" that you…
finalist
PMK∙BNC: "Barely Legal Pawn"
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the…
Project Titan
PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of…
winner
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…
Roobaroo - Micromax Unite Anthem
Micromax had released a phone called Unite. It's a 6k product meant for the masses. The KSP of the …
finalist
Saving Eliza - The Video that Could Save a Little Girl's Life... and Thousands More
In order to save his 4-year-old daughter Eliza, Glenn O'Neill needed to raise $2 Million in less th…
Schick Intuition: Ribbon Bomb
In 2014, Schick Intuition sought to raise purchase intent and awareness of its newest product launc…
Skype Music Room at Sasquatch
The Skype Music Room was a fully immersive music experience held at the 2014 Sasquatch Music Festiv…
Sonic - The World of the Mystery Disappearing Slush
Objective: Promote a limited-time offer slush flavor at Sonic during the peak summer season.Strateg…
Sunset Overdrive's Interactive Trailer
How do you make a live action trailer more social? Add interactivity.Ayzenberg, with Insomniac Game…
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Quest…
The Few & Far Between: Tales of Mischief, Revelry and Whiskey
OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not…
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First,…
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
truTV's Impractical Jokers: April Fool's 2014 Social Media Campaign
As an April Fool's Day prank designed to both engage fans of truTV's hit series "Impractical Jokers…