4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 7th Annual Shorty Awards Best Use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

Click here to see the previous winner and nominees.

Nominees

@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial generation. This has been our first year on Instagram and our objective was to create a feed with a characteristic style with content meant uniquely for that platform. Our strategy was to seek out stories that interested our generation and treat Instagram like...
A Master Mixologist Redefines The ARIA Resort & Casino Social Drinking Scene.
Objective: Create relevant and innovative branded content around ARIA Resort & Casino's new Mixology Program. ARIA is a 5-diamond luxury property on the Las Vegas strip, with 17 restaurants and expertly trained culinary talent. Internet Marketing Inc. (IMI) knew that ARIA's target audience was interested in the Las Vegas night life, the food, the entertai...
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were eating a lot less steak than they were before and with the growing momentum of foodie culture, even putting steak sauce on steak was a dying behavior. In light of this, A.1. decided to remove "steak" from its label, so the objective of the campaign was to enc...
AT&T - Honoring Veterans For Their Service
In connection with Veterans Day 2014, AT&T and FleishmanHillard told a heartfelt story, via video, about a Jacksonville, Fla., AT&T employee and retired veteran who makes funerary urns for families of military veterans who have died. The result was a video story that was not only beautifully conceived, shot, and edited but also emotionally gripping. The g...
AT&T Helps Small Businesses Share Their Savings
#ShareTheSavings was a social media video campaign in the spring of 2014 that aimed to drive awareness of an AT&T promotion revolving around high-speed Internet access for small businesses. Featuring actual AT&T small business customers, the video campaign utilized hidden cameras, "surprise and delight," a climactic "reveal," lots of humor, and tons ...
AT&T’s “24 Hours of Giving"
It started with a simple question posed to AT&T employees: If we gave you $1,000 to spread holiday cheer, how would you spend it?We received 659 suggestions from AT&T employees. We selected five of those suggestions to be featured in video stories. And then we literally gave each of those five employees $1,000 and asked them to put their ideas into action...
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care sector was missing a trick: no brand had invested in YouTube tutorials to help women with their hair. Unilever grabbed the opportunity and brought all its hair care brands together for the first time to create All Things Hair. The YouTube channel of video sty...
Banana Republic | Instagram Video #thenewBR
As the first and only retailer to debut video ads on Instagram, Banana Republic created a series of time-lapse sketches to debut the Holiday '14 Collection in an effort to take the community behind-the-scenes, showcase our designs and continue momentum behind #thenewBR.
Book Nerd Problems
We love seeing articles about the trials and tribulations of being a voracious reader and so we decided to bring those truths to life with our new YouTube series: Book Nerd Problems.
Cinemax, Banshee Vines
To support the second season premiere of Banshee on Cinemax, Cinemax and GLOW wanted to do something edgy and groundbreaking in the social video space to attract first season viewers back to the series. We also wanted to give fans a reason to spread the word about Season 2 as well as to catch the eye of new viewers. With a first season having already aire...
Cisco's True Stories of the Connected
From Brazil to Cambodia, the 'Internet of Everything' has emerged as a significant driver of how people, processes, data and devices connect across the globe. The Internet of Everything represents a $19 trillion market opportunity, and Cisco wisely assessed that there was no better way to highlight the power of the Internet of Everything than by showcasin...
Dating Naked Video Stunt
VH1 took to the unsuspecting streets of downtown Los Angeles for an unprecedented live-action stunt. A charming dance sequence of couples that represent America: straight, gay, interracial, old, young, portly, skinny with one common thread: they were naked. In a single-shot, highly choreographed routine, the couples danced away to an electric remake of th...
Don’t Miss Sara Smoukahontas’ Surprising Phone Call to Munch Bakery
Family Dollar "Give More. Spend Less." Holiday Campaign
The goal of the "Give More. Spend Less." Holiday Campaign was to promote holiday décor and food products available at Family Dollar stores. This strategy included using a series of ten videos featuring a pair of experts in these spaces, Food Network Chef Pat Neely and TV-style expert Lloyd Boston. The videos follow the duo as they prepare Neely's home to...
Green Works® Muddy Puppy Mess Test
To illustrate just how powerful and safe GREEN WORKS® products are, we threw a fashion show with a big surprise – we unleashed countless muddy puppies and a shockingly powerful clean up.Objective: To increase awareness and encourage consumers to try Green Works instead of conventional products by helping them believe that green is for everyone.Strategy: C...
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation that provides consumer electronics and software, needed a way to tap into Walmart's robust customer base to complement current in-store promotions and cost-effectively drive brand awareness.HP looked to newrow_ for a solution. newrow_ helped HP make its exist...
House of Thrones
In 2014, Quiznos decided to make the shift from traditional advertising to a focus on digital content. To address this, we built Toasty.tv, an entertainment digital platform that combines video, curated and user-generated content. The main objective was to produce culturally relevant entertainment that would engage our target audience and get them talking...
ING Bank Orange Support's Big Banking Surprise
Banking Industry in Turkey has a very negative perception. People think that banks don't care about their customers and always think about their own profits. ING Bank Turkey tries to change this perception by conducting transparent banking to show people that banking and finance don't have to be unlikeable. To make this possible, ING created a support acc...
Jeep on the Rocks featuring O.A.R.
The primary objective was to utilize the popular band Of A Revolution (O.A.R.) to create an entertaining, custom, off-roading video that highlights the fun, adventure and rugged capability of the Jeep Wrangler to amplify the Tier 2 Jeep on the Rocks Summer Concert Series sponsorship.
Lennox Original Video Content Series “The Pursuit of Perfect Air"
The objective of this original content video series was to increase video views by creating engaging and shareable content that reinforces Lennox's brand positioning. HVAC is a low-interest category, and typical content within the HVAC category can be solely informational with little creativity and aesthetic value. This doesn't always translate into somet...
Liberty Mutual's Rise campaign
In early 2013, Liberty Mutual Insurance announced its sponsorship of the U.S. Olympic and Paralympic Teams for the 2014 Olympic Winter Games in Sochi and the 2016 Olympic Games in Rio. With less than a year before the Olympic Winter Games in Sochi, the challenge was to quickly activate a campaign that aligned with our sponsorship and brand while creating ...
Life With and Without AT&T U-verse TV Service
There's something special about Saturdays during college football season -- parties, excitement, cheering, camaraderie, action and fun. Life rocks.That is IF you are watching your favorite college games on AT&T U-verse. But without U-verse, life's just not as interesting.That's the basis for the AT&T U-verse "Saturdays With/Without" video series that AT&T...
MTV's Rebel Music: Native America
Rebel Music: Native America premieres our series highlighting stories of unrepresented youth using music and art to drive social change. The Native American community faces many challenges including a suicide rate 4x the national average and a sexual violence rate 2.5x higher as well as threats to their culture and environment – but is rarely covered b...
Maxwell House Made Right Here
Made Right Here is a content partnership with Maxwell House, celebrating the businesses and people who make good things, right here in America.As Maxwell House continued its rejuvenation journey, we identified a guiding insight: our Maxwell House consumer has a deep, emotional connection with coffee; however, they generally lack this connection with Maxwe...
Maybelline New York: "Dare to Go Nude" campaign
"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to consider nude eyeshadow shades as a bold new way to express your true self.It was the brand's unique way of bringing its newest product—The NUDES Palette—to market in a way brought excitement to the category, and was uniquely Maybelline.Understanding our targ...
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond the cup. We wanted to focus on the all the good things that happen when people get together at Starbucks. And we wanted to do this authentically, by showing rather than telling. Capturing real Starbucks customers' stories.This was an opportunity to explore th...
Merrick "Best Dog Ever" Videomaker
Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the unique insight that most pet parents believe their dog is "the best dog ever." To celebrate that special bond between pet & pet parent, we built a campaign around this observation gy gathering user-generated videos of everyday dogs doing everyday things while c...
Michelle Phan Book Launch
Jumping quickly onto Facebook's increasing interest in original video content, the main marketing tactic for the launch of Michelle Phan's first book was a clever social video strategy that leveraged 22 individual videos to give fans a peek inside the book. Fans had the unprecedented opportunity to hear directly from Michelle about her inspiration for eac...
Mission Apolo: Built With Chocolate Milk
After decades of a slow but steady decline in milk consumption, published research identified a new usage occasion for chocolate milk: as an effective beverage for helping adults recover after strenuous exercise. Recognizing this as an opportunity to engage lapsed milk drinkers, drive incremental sales of flavored milk and provide a positive health halo a...
Mountain Dew MiniMini Series
In a world where nobody has time for anything, Mountain Dew presents a "Mini Mini-Series" that you can watch in just two minutes.
Project Titan
PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of over 170,000 Facebook fans. It's mission? A 3,000 mile journey of Veteran Brotherhood through Alaska, home to more veterans per capita than any other state in America and also some of the most difficult terrain on earth.Once the truck was complete, two Woun...
Roobaroo - Micromax Unite Anthem
Micromax had released a phone called Unite. It's a 6k product meant for the masses. The KSP of the product is that it comes preloaded with 20 Indian languages and the propositioning is around the freedom to use your own mother tongue to express yourself and that you don't have to rely on English. The one thing that unites the world and transcends barriers...
Schick Intuition: Ribbon Bomb
In 2014, Schick Intuition sought to raise purchase intent and awareness of its newest product launch, Intuition With Visible Ribbons of Moisture, among millennial women, using only digital media. Armed with the insight that more beauty consumers are influenced by YouTube vloggers than television, we decided to create a campaign that used video from online...
Skype Music Room at Sasquatch
The Skype Music Room was a fully immersive music experience held at the 2014 Sasquatch Music Festival that combined original music compositions with mind-bending visual projections, enabling festivalgoers to "musicalize" themselves as both the creator and actual content at the festival. The activation was produced by We Are Listen to showcase the interact...
Sonic - The World of the Mystery Disappearing Slush
Objective: Promote a limited-time offer slush flavor at Sonic during the peak summer season.Strategy: To stand out from the "1.39 Million Drink Combinations" offered at Sonic on a daily basis, we marketed this limited-time offer as a one-day-only mystery flavor, and created a playful "origins" video to tell the story of how the slush flavor was made. Outc...
Sunset Overdrive's Interactive Trailer
How do you make a live action trailer more social? Add interactivity.Ayzenberg, with Insomniac Games, twofifteenmccann, and Wirewax, worked to develop a new interactive layer for 215 McCann's "Live Action Trailer for the Game Too Big for a Live Action Trailer." The layer, which added over 15 clickable elements, led viewers to downloadable wallpapers, priz...
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Questions like: do you prefer whole berry or jellied cranberry sauce? Mashed potatoes or mashed squash? In other words, where do you stand when it comes to the Thanksgiving traditions in your home? We put these debates to a vote in the Century 21 Facebook comment...
The Few & Far Between: Tales of Mischief, Revelry and Whiskey
OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not that they don't respect Jack Daniel's, it's that they were starting to gravitate towards experiences offered by competitors that feel more relevant to their lives. We needed to reestablish the brand as an icon committed to the same principles they value- of...
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First, we turned each part of Denny's Grand Slam breakfast into a character with a unique look and personality of its own. Then, we partnered with Stoopid Buddy Stoodios, the creators of the Emmy-winning "Robot Chicken" TV series, and worked with their animators t...
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineers, doctors or lawyers, just like our fathers. Or even marry someone our parents have already chosen for us. And these are all pressures that we keep bottled up. During the month of Ramadan - a time when we try to change for the better – we decided to go to t...
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who was set to become the NFL's first openly gay player, the opportunity to set the record straight on how people should judge him by explaining his "everywhere" in his own words.
truTV's Impractical Jokers: April Fool's 2014 Social Media Campaign
As an April Fool's Day prank designed to both engage fans of truTV's hit series "Impractical Jokers" and create momentum for the launch of the new series "The Carbonaro Effect," the network's digital content team produced a hilarious video that introduced the alleged replacements for all four of the beloved stars of "Impractical Jokers" and then seeded it...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.