entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

House of Thrones

Entered in Video

About this entry

In 2014, Quiznos decided to make the shift from traditional advertising to a focus on digital content. To address this, we built Toasty.tv, an entertainment digital platform that combines video, curated and user-generated content. The main objective was to produce culturally relevant entertainment that would engage our target audience and get them talking about the brand again. "House of Thrones" is a mashup of "House of Cards" and "Game of Thrones" and was the first in the series of videos to go viral.

Why does this entry deserve to win?

Results to date include: (updated 2/18/15)

- Over 2M views on YouTube (over 1.2M views in the first 2 weeks)

- 17K+ engagements (shares, likes, comments)

- Over 100% increase in YouTube subscribers as a direct result of the video

- 2.5M minutes spent with the brand in the first 2 weeks after launch

- Store locater traffic up 76% YOY during the two week timeframe after launch

- Retweeted by Kevin Spacey himself

- Talked about in over 200 articles and blogs globally

Media

Video for House of Thrones

Produced by

Windowseat

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019