THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Launch Campaign

This award honors the most creative and effective product or brand launch campaign on digital/social media. Entry should describe how a brand, product or service was propelled into a marketplace, to the relevant target audience, at the right place and time.

See previous winners and honorees here.

Finalists

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Blind to Brows
NYX Professional Makeup wanted to bring awareness to their new product launch, Zero to Brow Longwea…
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Bulls 2023-24 Schedule Release
‘Schedule release day’ has become a seminal moment in the world of sports social. Not only does it …
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Devassa Tropicaê presents Frutassa
Our challenge was to launch a beer with lemon and passion fruit flavor in a country where the young…
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Indie Game Joe
The marketing strategy for "DON'T SCREAM" was conceived alongside the game's development, aiming to…
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Jeni's Splendid Ice Creams x Ted Lasso - Biscuits With The Boss
Jeni’s Splendid Ice Creams is known for its iconic partnerships, having collaborated with icons suc…
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Old school favorites, new school standards
Leaning into the nostalgia of the 90’s, we developed and executed a viral influencer program in sup…
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Paw Patrol The Mighty Movie - premiere
To help create an event with the launch of Paw Patrol: The Mighty Movie to set the Guinness World R…
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Seahawks Throwback
In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throw…
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Teenage Mutant Ninja Turtles Mutant Mayhem - Garrett Wilson cleats - NY JETS
We were asked by Paramount Pictures to bring the digital release of Teenage Mutant Ninja Turtles: M…
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The Chocolate Bar by Baileys Chocolate
Baileys is an iconic liquor cabinet staple that is known for being a cozy addition to your coffee. …
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The Crust The World Craves
For two years we listened to people relentlessly beg for Pretzel Crust pizza, a product that’s as u…
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The Unbreakable Instrument
This entry is for jurors' eyes only. See confidential section for written entry and case video. 

Nominees

305 Worldwide: Happy CollectionZ for GoGo squeeZ
GoGo squeeZ, the recognizable “green apple sauce pouch” was adopted as a staple in young kids’ lunc…
Buddy the Elf™ Spaghetti by HelloFresh
In 2022, HelloFresh spread cheer like never before with the launch of the limited-edition Buddy the…
Content Creators Unveil Alo Yoga Fall 2023 Styles
The Alo Yoga influencer campaign was launched to showcase Alo Yoga's Fall 2023 line. Our primary ob…
Croctober 2023
You don’t build a brand on fan loyalty by simply listening. If you’re Crocs, you earn that loyalty …
Donald Glover x Bose: Sound is Power
To announce the launch of our newest flagship product, Bose QuietComfort Ultra Headphones (QCUH), w…
Expedia Group Launches Game-Changing New Rewards Program – One Key™
In July 2023, Expedia Group launched a game-changing new loyalty program called One Key, which unif…
Futurama Social Campaign
After a 10-year hiatus, “Futurama” returned to Hulu in July of 2023 for its 11th season. The belove…
Godolkin University - Student ID Generator
Serving as a spin-off from the highly successful cult Amazon Prime Video series ‘The Boys’, ‘Gen V’…
Halloween Versus Holidays Rap Battle
When the horror ends, the holidays begin - but not everyone is thrilled about that. Are you #TeamHa…
Hampton University School of Religion Launch
The announcement of the Hampton University School of Religion through a digital video campaign aime…
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
History of the World, Part II Social Campaign
Hulu Original "History of the World, Part II" is an outrageous sketch comedy series that recreates …
Intel Core Ultra Canada Launch Moment
On December 14th, when Intel Core Ultra Processors launched globally, our mission was clear: extend…
KFC | Double Down
When first released in 2010 the KFC Double Down sandwich caused a lot of buzz because of it being a…
Mang Inasal Philippines Project Trifecta
Grilled pork skewers or “Pork BBQ” as Filipinos call it, is accessible everywhere in the country wi…
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
One Key Campaign
The driving idea behind our work was to strategically launch and promote Expedia Group’s loyalty pr…
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
RMS Compliance
In early 2023, FloQast released it's "Compliance Module" in beta form for a select handful of FloQa…
Rocket Via Signature Card Reveal Teaser
Our brand promise is to bring certainty to life’s most complex moments. One of the ways Rocket h…
RuPaul’s Drag Race Season 15 RuVeal
With each season of Drag Race, there is a whole new group of queens competing for the crown. We eve…
Saylor for Disney's Goosebumps
Saylor was brought on by Disney to kick off “Spooky Season” with the launch of a major new title: G…
Strawberries & Creamin'
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
SuperHP Dryer Launch
Setting out to redefine the way professional stylists think about one of their most crucial tools, …
The Golden Bachelor Launch Campaign
After more than 20 years of fostering love on “The Bachelor,” “The Bachelorette” and “Bachelor in P…
The Luxury Collection – Laila Gohar Barware Collection (Launch)
This year, The Luxury Collection announced its first-ever epicurean Global Explorer — Laila Gohar. …
The Ritz-Carlton Community Footprints
For its anniversary of 40 years of giving back to local communities, The Ritz-Carlton wanted to cel…
The launch of Marella Voyager (Bon Voyager)
In May 2023 we launched Marella Voyager as part of a strategic vision to continually modernise and …
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Wahl Pro Series High Visibility Product Launch
Hoffman York (HY) was tasked with developing an integrated campaign aimed at enhancing awareness an…
Warner Bros. Discovery’s Max Influencer Launch
Max combined content from HBO Max and Discovery+ into one unified streaming home. With iconic serie…
Wolf Pack
The first scene in Wolf Pack opens on a highway on fire -- on social, we wanted to set the Internet…
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …