It’s pretty much a given that every brand has a Facebook Page, but it’s still rare to find a brand using its Facebook Page in a meaningful way. This category honors brands that use their Facebook Page to provide their customers engaging content and interaction, encouraging more participation and likes, and deriving business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand’s year-round presence. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.