THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Overall Brand Presence on Facebook

It’s pretty much a given that every brand has a Facebook Page, but it’s still rare to find a brand using its Facebook Page in a meaningful way. This category honors brands that use their Facebook Page to provide their customers engaging content and interaction, encouraging more participation and likes, and deriving business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand’s year-round presence. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

Adobe Photoshop Fans Make Creativity Count
When a Photoshop customer boots up the software for the first time, she or he is presented with a b…
BP America: Transforming a Brand Through Community Engagement
We’ve harnessed the power of Facebook, Twitter and YouTube to demonstrate BP’s ongoing commitment t…
BP Team USA: Using Social to Win Gold
At the Vancouver 2010 Winter Olympics, BP announced its long-term sponsorship with the USOC and Tea…
CAPRICHO on Facebook
In 2012, CAPRICHO’s Facebook page ceased to be an automatic news feed and began to offer exclusive …
Chicken of the Sea - Mermaid
After rebranding the Chicken of the Sea Mermaid and immersing her in the social landscape, 2012 was…
Cigna Go You on Facebook
Cigna was an unknown brand in the low-interest category of health insurance. We set out to change t…
Fresh Step Litter
At Fresh Step, we’re all about celebrating what’s real about cats –and engaging our consumers in a …
Green Mountain Coffee
The Green Mountain Coffee® Facebook community is rapidly growing with over half a million new fans …
Hot Pockets
In early 2012, Hot Pockets was a brand with high awareness and low relevance. Having a young male d…
Jeep Facebook Presence
We’ve always known Jeep fans to be passionate about their vehicles, but we’ve been able to see this…
Jersey Mike's Subs
Jersey Mike's Subs promotes online without coupons, giveaways or freebies. They don't speak to thei…
Just Another Day
Dia% is a low cost mid-market with an aggressive in neighborhood store strategy focusing in São Pau…
Kingsford Charcoal Fires Up Facebook
Barbecuing over an open flame is the oldest cooking method known to man. At Kingsford, we’re all ab…
Mormon.org
2012 was called the “Mormon Moment" because of high-profile Mormons and Mormon themes appearing in …
Peanuts Worldwide (Snoopy): Facebook
Snoopy, the iconic character created by Charles Schulz joined Facebook to create a community for li…
Sheetz Convenience Stores
Sheetz is a kicked-up convenience store with over 435 locations across a six-state footprint throug…
Shell Corporate Facebook Page
The way companies like Shell communicate, influence and manage brand and reputation has fundamental…
SodaStream Facebook page
In 2012, SodaStream made a strategic decision to increase its Facebook brand presence in order to f…
TED Conferences LLC
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing…