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From the 5th Annual Shorty Awards

TED Conferences LLC

Winner in Branded YouTube Channel

Finalist in Best Use of Video

Entered in Twitter Brand Presence, Facebook Brand Presence

About this entry

TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach – offering two annual conferences, an award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs and the annual TED prize – and, has successfully transformed into a global enterprise dedicated to transferring ideas across boarders and mediums. TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building a network that offers free knowledge and inspiration from the world's most remarkable thinkers, as well as a community of curious souls to engage with ideas and each other. Ideas Worth Spreading are disseminated worldwide on, Facebook, Twitter and YouTube, Netflix, iTunes, Roku and hulu through TED Talks, short videos from TED, TEDGlobal, TEDx and partner organizations that address global issues, introduce creative approaches to finding solutions and encourage viewers to experience the world in a new light. TED boasts a massive global reach – over 600,000 YouTube Channel subscribers, 1.3 million Twitter followers, 2.5 million Facebook fans and over a billion views on – and an engaged audience that includes everyone from Bill Gates to high school students in Nairobi. And TED's Open Translation Project, which allows volunteers worldwide to translate TEDTalks into their own languages, has been buoyed up by 8,000+ translators, who have produced 25,000 translations in 85+ languages. In 2012 alone, over 300 new videos were released and shared socially, with topics spanning from Susan Cain’s look into the power of an introvert to Malcolm Gladwell’s tale of the Norden bombsight to Bunker Roy’s learnings from a barefoot movement to Pamela Meyer’s tips on spotting a liar to Vijay Kumar’s astounding display of flying quadrotors to Brené Brown’s studies of vulnerability, courage, authenticity and shame. With a new talk being shared every weekday, followers are introduced to some of the world's most fascinating minds – education radicals, tech geniuses, medical mavericks, business gurus and music legends – and invited to view short videos that address global issues, present creative solutions and encourage viewers to experience the world in a new light. These highly shareable, fully packaged TED Talks are designed to promote conversation and encourage the exchange of ideas.



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