11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards Best Use of Video in a Social Media Campaign

If a picture’s worth a thousand words, video’s worth a whole lot more -- and you can’t even fit a anywhere near a thousand words in a tweet. This category honors the real-time media campaign incorporated video in their outreach on Twitter, Facebook and other real-time media channels. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.


Applegate Bacon Yule Log
Applegate = simple, natural, and no-fuss (with a sense of humor.) One of the simplest and enduring modern holiday traditions has been the WPIX Yule Log: A burning log in a fireplace beamed to millions of screens every Christmas Day, giving viewers the chance to enjoy the visual warmth and crackling of an open fire. Mint Advertising married the...
JetBlue Getaways Presents, "Get Away With It!"
People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways ...
Key & Peele: Obama's Anger Translator
President Obama, usually known for his cool-as-a-cucumber demeanor, lets his true feelings loose through his anger translator, Luther. In this web-exclusive, Luther says the things President Obama really has on his mind! Endorsed by the President himself, this web-series leveraged social media to become a true viral hit.To help promote the show...
TED Conferences LLC
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach – offering two annual conferences, an award-winning TED Talks video site, the Open Translation Project and TED Conversations, th...
The Oliver Stone Interrogations
Project C’s Award winning original video series, created for the feature film SAVAGES, were so meticulously crafted and well executed that Academy-Award winner Oliver Stone insisted he direct them himself. Does it get any cooler than that?! The Interrogations webisodes were written, edited and produced entirely in-house by our creative te...


Batalha de Makes CAPRICHO
CAPRICHO has a huge audience of girls who love the brand CAPRICHO. Many of them access www.capricho.com.br in search for the best content. With that in mind, the brand created quality content at low cost and decided to give a prize to the readers: to appear on the CAPRICHO website. The Batalha de Makes was a widespread competition where the girls sent ...
Bringing Persian Back
The original music video “Bringing Persian Back" was created to excite loyal Shahs of Sunset fanatics about S2 premiere – driving buzz for the premiere with must share content while whetting the appetite of pop culture fans that had missed season one. The video engaged fans while simultaneously growing the fan base pre-premiere. The video debuted on Extra...
Domino's Voter Boot Camp
How do you capture the social buzz of a Presidential Election--without getting, you know, political? Domino's threw down the gauntlet to Mint Advertising and our response was to create their first Facebook app and social campaign optimized for both desktop and mobile devices. With "Domino's Voter Boot Camp" fans were able to view humorous videos and i...
Level Up Choose Your Battle Campaign
To promote the second season of Level Up, Cartoon Network's live action comedy series about high school friends who encounter their online foes in real life, the Level Up: Choose Your Battle experience was created and launched on YouTube (http://youtu.be/aAlsI9bv-YM). This interactive experience lets users choose their own Level Up battle, weaving origina...
Pine-Sol's Un Canto Al Cambio
Pine-Sol launched “Un Canto Al Cambio", to honor Latina women and their individual stories of transformation; celebrating their unique power to positively transform their homes and local communities. “Un Canto Al Cambio" was a unique online contest through which consumers had the opportunity to share their personal stories of change, hope and perseverance...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City