CAPRICHO has a huge audience of girls who love the brand CAPRICHO. Many of them access www.capricho.com.br in search for the best content. With that in mind, the brand created quality content at low cost and decided to give a prize to the readers: to appear on the CAPRICHO website. The Batalha de Makes was a widespread competition where the girls sent in their own make-up tutorial videos. In each edition, 8 finalists are selected to begin a 7-week competition on the CAPRICHO website. Batalha de Makes is a large-scale tutorial competition between girls that love make-up. Each week two of them send in their video to be disputed over and voted upon by the public. Generated from the user’s content, this project offers quality service and increases participation on the website. In the first edition of Batalha de Makes there were 400 girls signed-up. In the second, there were 800 sign-ups. In each edition, 8 finalists are selected to begin a 7-week competition. First season: http://capricho.abril.com.br/batalha-makes/primeira-temporada/ Second season: http://capricho.abril.com.br/batalha-makes/ Each season received approximately 500 thousand votes from readers and generated a huge amount of activity in social networks. The announcement for the competition is done over Facebook (http://www.facebook.com/photo.php?fbid=10152218804215252&set=a.10150177125150252.432375.49941245251&type=1 ), the videos were posted on Youtube (http://www.youtube.com/watch?v=LuSG1xzOxV0&list=UUz6Pr0KLinJBZxhDHmBAu6g&index=16 ) and the campaign for votes was done on Twitter (https://twitter.com/search/realtime?q=%23batalhademakes&src=typd ). The participation was so enormous that during the month of Batalha de Makes the traffic generated by Twitter for CAPRICHO increased 20%. The videos can be seen on the following links: http://capricho.abril.com.br/batalha-makes/videos/primeira-temporada.shtml http://capricho.abril.com.br/batalha-makes/videos/segunda-temporada.shtml
