In 2012, SodaStream made a strategic decision to increase its Facebook brand presence in order to fuel advocacy in the United States market. The SodaStream Facebook page has been the hub of all the brand’s social activity— from fan-only offers with record-breaking redemption rates to viral videos which gained over 5 million views. SodaStream provides a wealth of exclusive experiences through its Facebook page and tabs. We’ve created fun Facebook games/apps, several large scale giveaways, and fan-only deals. While our campaign oriented initiatives have been highly successful, the greatest success of our SodaStream page has been our evergreen content strategy, which solely serves the interest of our fan-base. We regularly post fizzy recipes, fun puzzles and generally engaging bits of content with hope of putting a smile on a fan’s face. Leading the charge in a whole new product category, SodaStream has earned a win for Best Overall Presence on Facebook, because of the innovative ways we have engaged our fans. SodaStream uses Facebook to educate customers about new product releases & product line updates, & to engage in meaningful conversations with fans around common interests, from sustainability to party planning. Throughout the year, SodaStream engaged fans in ongoing conversations on its Facebook wall by sharing content like new recipes, word searches, & words-of-the-week. Every day SodaStream posts something that fans enjoy engaging with. SodaStream also constantly monitors its Facebook community & responds to every post. The SodaStream Facebook page has become a place for a customer, or prospect, to be heard no matter the issue. 2012 Highlights: • 2 Fun Facebook Games: Create Your Own Bottles & Memory Test. • Store locator tab: Since so many Facebook fans asked “where can I buy?" we created a simple tab that allows fans to see the closest nearby retail locations that sell SodaStream products. • SodaStream Source Giveaway: To coincide with the launch of a new product line, we hosted a giveaway to spread awareness. We received 8,000 submissions & gained 15K new fans with under $1,000 in Facebook advertising. • House Party campaigns: Fans could apply though a Facebook tab to host a SodaStream party & receive free machines and SodaStream goodies. We chose 1,000 applicants out of more than 20,000 applications each time. • Cyber Monday Offer: On cyber Monday 2012, we used the Facebook Offer tool & a fan-gated tab to offer an exclusive sale only accessible through the SodaStream Facebook page. Orders from this sale increased over 1000% from the year prior. We received over 25,000 new fans from this promotion. SodaStream surprises & delights fans with product giveaways & fan-exclusive offers, while also educating about new products and ingredients, & supporting important, relevant issues – all in a fun, fizzy way that gives SodaStream its unique voice in the social space. SodaStream has created a fan base that is fiercely loyal and will often answer questions before a community manager can. This deep, trusting relationship with its fan base is what sets SodaStream's Facebook brand presence apart.
Store Locator Tab: http://bit.ly/S3m99J SodaStream Showcase: http://on.fb.me/Y9f9dP House Party Tab: http://bit.ly/FootballAndFizz
