11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards Best Social Media Manager

Social media managers are now the backbone of the marketing industry building a voice for their company by executing strategies across Twitter, Facebook, Foursquare, YouTube, Tumblr, Instagram, Pinterest and more. According to a leading career site Social Media Manager job listings increased by 48% this year proving that you can still get a job in a tough economy if you’re savvy at the social web. This award, presented by Unmetric, the social media benchmarking company, honors the social media manager from a consumer facing brand or agency that has gone above and beyond in managing their brand’s social presence to effectively enhance the company’s image, likeability,engagement and marketing effectiveness. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.


12-12-12 Concert to Benefit Robin Hood
In response to the devastation caused by Hurricane Sandy, the 12-12-12 benefit concert was announced in early November to raise money for the Robin Hood Relief Fund. In just a few weeks, the producers, Clear Channel Media & Entertainment, The Madison Square Garden Company and The Weinstein Company put together a historic line-up of artists inclu...
KFC Social Rockstar: Ginny Sidell
As KFC social media community manager, Ginny has transformed herself into the persona of the Colonel, leading creative content development, strategy, engagement, insights and optimization for the brand (with the help of an awesome team). Focusing mostly on the @KFC_Colonel Twitter handle and Facebook page, her overall goal as Community Manager i...
Omar Todd - Sea Shepherd Technical Director
Established in 1977, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. Our mission is to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species. Sea Shepherd uses innovative direct-action tactics t...
Richard Margetic, Dell Social Media Manager
Richard has been instrumental in the launch of Dell’s social media presence from inception in 2006 to today’s leadership position. Richard led many strategic efforts in the Dell social space over the last few years that included spearheading Dell’s global presence on Facebook, launching Dell as a brand on Google+, and leading efforts for a s...
World Wrestling Entertainment (WWE) Social Team
The five-person WWE Social Media Team, led by Director of Social Media Corey Clayton, has a myriad of responsibilities, ranging from education, brand awareness, social corporate responsibility and most importantly fan-Superstar interaction. The team utilizes 11 major platforms, including Facebook, Twitter, Pinterest, Instagram, YouTube and T...


Jason Nickel for Brooks Brothers: America's Oldest Clothier meets Social
Jason Nickel is not only the founder and manager of Brooks Brothers’ social media presence, but also serves as a brand ambassador. He began working at America’s first clothier in 2007 and since has been a jack-of-all-trades, living the brand from how he takes his scotch to the very "nickels" he places in his well-polished penny loafers. In addition to ...
Jeff Mellin - Brush Buddies Worldwide Music Search
Brush Buddies is an emerging consumer brand with a growing social media audience of people who like music and love their teeth. As Director of Marketing, Jeff Mellin has been responsible for launching Justin Bieber, Lady Gaga, One Direction, LMFAO & Psy lines of Brush Buddies Singing Toothbrushes, along with the social media support. Our Social Med...
Kyle Hoedl
Kyle Hoedl is the Senior Social Media Manager at Viacom International Media Networks (VIMN). In this global role, Kyle manages all things social media-related for MTV and Nickelodeon outside of the United States. Hired in 2011, he created and oversees the global social media strategy for VIMN as well as the day-to-day work of dozens of social media mana...
Nomination for Maria Poveromo, leader of Adobe’s social media program
Maria is responsible for driving a unified communications strategy across social media, PR, and AR. The social media group within her communications organization established the organizational framework and strategic direction for social media activities across the company. Her team also leads social media efforts for Adobe’s two primary business areas, ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City