Andy Cohen may be a top Bravo executive, but he still manages to keep his fingers on his keyboard tweeting, Instagram-ing and connecting with his fans on a daily basis. As the host of “Watch What Happens: Live," Bravo's late-night, interactive talk show, Andy has evolved the talk show from a web only series to a multi-night, on-air success, which boasts one of late night’s most digitally-engaged audiences in cable. With his large fan community, over 1MM Twitter followers, Andy not only addresses fan questions in taxi rides and Instagrams photos of himself in wild situations, his social activity is key to growing and acting as the voice to the Bravo brand. “Tweet me @BravoAndy, post on m’Facebook wall, or call us at Watch What Happens Live." Andy Cohen opens every show with a line welcoming viewers into his Bravo Clubhouse encouraging them to engage with his guests, the topics, and of course himself. Andy’s transparent and whimsical personality he exudes through his social channels directly affects the ratings of his hit show, Watch What Happens Live. The season eight finale of "Watch What Happens Live" delivered over 1.7 million total viewers. Compared to the full prior season, “Watch What Happens Live" was up 11 percent among total viewers. The show has continued this growth through the ninth season. Andy was up to the ultimate social task when Bravo gave viewers a front row seat to join him as he hosts the first ever “Watch What Happens Live All-Star Party" on 4/4 during the network’s 2012 Upfront event. The one-hour special featured 35 Bravolebrities together on one stage for the first time giving interviews, gossip updates and playing original games. Not only did Andy have to navigate the Bravo drama, he also was juggling questions, phone calls and tweets from his loyal fan base. Always looking for new ways to reach current and new fans, in 2012 Andy brought the “Watch What Happens Live" experience to the stages of SXSW with a panel titled “Top Chef: How Transmedia is Changing TV." Here viewers were able to meet the on and off-screen digital mavens, which included “Top Chef" judge, Tom Colicchio, Lisa Hsia, Aimee Viles, Dave Serwatka and the host himself, while they illustrated how “Top Chef 9" brought multiplatform storytelling beyond the linear screen. Andy and the team discussed Bravo’s fall of 2011 Transmedia mission where they planned to break new ground with digital innovations and fostered a unique two-way fan/cast relationship. This year the show itself is traveling to SXSW Interactive to broadcast 5 live shows beginning March 10th. Andy believes that the festival is “the perfect match for [the] highly interactive show." Bravo and Andy himself continue to push the boundaries when it comes to getting fans to be part of the conversation. This year the show launched Play Live, a new interactive social experience. While the on-air show progresses, fans see pop-up question and polls related to the topics Andy Cohen and his guests are discussing. Then, either on their computer or through their phone/tablet, they are able to vote and see the results in real-time on the air.
Andy Cohen’s social profiles: • www.twitter.com/BravoAndy • www.instagram.com/Bravoandy • http://www.whosay.com/AndyCohen • http://www.facebook.com/andycohen Andy Cohen’s Bravotv.com ‘People’ Page: http://www.bravotv.com/people/andy-cohen “Watch What Happens Live" Page: http://www.bravotv.com/watch-what-happens-live
