Brush Buddies is an emerging consumer brand with a growing social media audience of people who like music and love their teeth. As Director of Marketing, Jeff Mellin has been responsible for launching Justin Bieber, Lady Gaga, One Direction, LMFAO & Psy lines of Brush Buddies Singing Toothbrushes, along with the social media support. Our Social Media Promotion Jeff created & executed the Brush Buddies Worldwide Music Search to give an artist (or band) the opportunity to win a product licensing & promotion package alongside Brush Buddies superstar artists. Contestants entered by simply linking one of their music video's from YouTube. Artists and fans were encouraged to cast votes daily for their favorite video entry - the one with the most votes at the end of the contest period wins. Enhance Image Jeff designed this promotion to tap into fans passions for their favorite music, by giving them the power to choose our next artist. Fans soon became enthusiastic advocates for their favorite artist to win & continues into the winners' launch. Engagement Promotional Platform SocialAppsHQ + Facebook.com + YouTube + BrushBuddies.com Jeff integrated a broad range of new and existing social media platforms in order to introduce the brand to new consumers, engaging existing followers at a deeper level and reward consumer behavior that was favorable to the brand. Twitter-CRM Embedle + Twitter + BrushBuddies.com Working closely with Embedle, Jeff acted as a client & consultant in the development & implementation their new Twitter-CRM which allow unprecedented CRM marketing between Twitter, our website and our TopFans. Twitter Parties TweetChat Brush Buddies hosted Twitter Parties that brought fans closer to their favorite artist; one event creating enough traffic to trend nationwide on Twitter in Canada Social Broadcast YouNow Nearing the end of the promotion, contest leaders participated in a live on-air broadcast that allowed the artists to be seen, heard & interact directly with the fans that had been promoting them in the contest. Ratings were 10 times the channel average. Effectiveness • 23 Million brand impressions • 65,300 total votes cast • 29,200 votes for winning artist • 101 days of voting • 34 Twitter Trends from around the world (TrendsMap) • 30 contestants each provided a professionally created music video • 8 countries represented • @BrushBuddies ranked in Top 1% of Social Media Influencers Worldwide (Kred, January 2013)
