THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.
#PeopleStayFree at Red Roof
May is National Pet Month, celebrating our furry friends for all the joy they bring into our lives.…
ACME Fools
THE YEAR WAS 1923  From its enterprising roots in the once-new art of motion pictures, Warner Bros…
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
Good Omens S2 | The Ineffable Social Campaign
“Good Omens” is a streaming series based on the book of the same name, penned by the beloved writin…
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Second Chance, Jeopardy!'s event in which producers bring back players who didn't win their game bu…
Percy Jackson and the Olympians Cast Watch Party
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Prom Drip Bib
In a time when people were only going to Red Lobster for food-led events like promos or craving a s…
Scream VI - Ghostface Haunts the MET Gala
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
TITANÍQUE MAKES A SPLASH ON SOCIAL THROUGH ORGANIC PROMOTION
Our goal was to create a playful, inclusive, and engaging online community through niche social con…
Talladega: The Ballad of Stewart-Haas Racing
When people think of NASCAR, there’s a high chance their first thought is a beloved cult classic mo…
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
The Frasier Advice Line
After 30 years, Frasier returned with a challenging ask. Paramount+ sought not only to commemorate …
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…
Tulsa King: Episodics in Real Life
Are there more fans of Sylvester Stallone than there are of Tulsa, Oklahoma? Possibly. To test the …
Ultimate Valentines: Loverwatch
In a space as crowded as gaming on social media, our objective is to cut through the noise. For thi…
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…