THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…

Finalists

Organic Promotion
finalist
gold honor
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
Organic Promotion
finalist
silver honor
ACME Fools
THE YEAR WAS 1923  From its enterprising roots in the once-new art of motion pictures, Warner Bros…
Organic Promotion
finalist
audience honor
Good Omens S2 | The Ineffable Social Campaign
“Good Omens” is a streaming series based on the book of the same name, penned by the beloved writin…
Organic Promotion
finalist
Prom Drip Bib
In a time when people were only going to Red Lobster for food-led events like promos or craving a s…
Organic Promotion
finalist
Talladega: The Ballad of Stewart-Haas Racing
When people think of NASCAR, there’s a high chance their first thought is a beloved cult classic mo…
Organic Promotion
finalist
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
Organic Promotion
finalist
The Frasier Advice Line
After 30 years, Frasier returned with a challenging ask. Paramount+ sought not only to commemorate …

Nominees

Organic Promotion
#PeopleStayFree at Red Roof
May is National Pet Month, celebrating our furry friends for all the joy they bring into our lives.…
Organic Promotion
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Organic Promotion
Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Second Chance, Jeopardy!'s event in which producers bring back players who didn't win their game bu…
Organic Promotion
Percy Jackson and the Olympians Cast Watch Party
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Organic Promotion
Scream VI - Ghostface Haunts the MET Gala
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Organic Promotion
TITANÍQUE MAKES A SPLASH ON SOCIAL THROUGH ORGANIC PROMOTION
Our goal was to create a playful, inclusive, and engaging online community through niche social con…
Organic Promotion
Tulsa King: Episodics in Real Life
Are there more fans of Sylvester Stallone than there are of Tulsa, Oklahoma? Possibly. To test the …
Organic Promotion
Ultimate Valentines: Loverwatch
In a space as crowded as gaming on social media, our objective is to cut through the noise. For thi…
Organic Promotion
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…