THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series
None

By Campaign

Integrated Campaign

#MoreRoleModels
Mattel/Barbie

Multi-Platform Campaign

Make-A-Wish® “Wishes Take Muscle” Campaign
Make-A-Wish; TBWA\Chiat\Day; WWE

Pro Bono

Suburban Horror Story
BBDO Atlanta, Street Grace

Mobile Campaign

OkCupid & Planned Parenthood's #IStandWithPP Profile Badge
OkCupid

On a Shoestring

Price on Our Lives
McCann New York, March For Our Lives

Social Movement

Price on Our Lives
McCann New York, March For Our Lives

By Industry

Auto

#RandomActsOfHelpfulness Give Way to a Movement
Media Agency: Horizon Media Inc. Creative Agency: Secret Weapon Marketing Directors: Mccoy | Meyer Production: Millennial Entertainment, SoCal Honda Dealers

Consumer Brand

Dove Men+Care Champions Paternity Leave For All Dads This Father’s Day
Dove Men+Care/Unilever, Edelman, VIRTUE, VaynerMedia and Mindshare

Entertainment

#BeMyNeighbor Campaign - Because a little kindness makes a world of difference.
Focus Features

Financial Services

Visa "Money Is Changing"
Decoded Advertising, Visa

Government & Politics

On the Road, Off the Phone
C+C, Washington Traffic Safety Commission

Hospitality & Travel

We Love You, Caribbean
CheapCaribbean

News & Media

NowThis — the no. 1 social news publisher in the world
NowThis

Retail & E-Commerce

#BlackFridayBreakup
ModCloth

Technology

C0D3RS
IBM Originals

Business to Business

#Whydon'tyou
WATConsult, BOLD - A transgender modeling agency

Energy

From Our Hands to Yours
Caterpillar Inc.

Fashion, Beauty & Luxury

Paula's Choice: The Good Fight
Iced Media, Paula's Choice
Turning Food Into Zero Waste Beauty
LOLI BEAUTY

Food & Beverage

One Million Acts of Good
72andSunny, General Mills, Inc. (Cheerios)
Going #PurpleForThePlanet with Sambazon
Mistress, Sambazon

Health & Fitness

F*ck w/out Fear
Weber Shandwick, Los Angeles LGBT Center

Live Events

As Much As I Can
Harley & Co., ViiV Healthcare

NGO

Pure Imagination Project
MullenLowe, Alzheimer's Association

Sports

Hockey’s Declaration of Principles
National Hockey League

Television

ONE STRANGE ROCK Series Creates 14,000 New Plants
Picture Motion, National Geographic Channel

By Cause

Animal & Wildlife

Barred from Love: Mobilizing a Movement to Stop Puppy Mills
BBMG, ASPCA

Developing Nations

Giving Nonprofits Free Access To Skills-Building Courses & Communities Where It Matters Most
Philanthropy University & Exygy

Education

The Astronaut Reality Helmet
McCann New York, National Geographic

Environment & Sustainability

Save The Food - Phase Two
Publicis.Sapient, Ad Council

Immigration & Refugees

HRC’s Fight to Protect LGBTQ Immigrants
Human Rights Campaign

Medical Research

World Polio Day
Rotary International

Public Health

Pure Imagination Project
MullenLowe, Alzheimer's Association

Social Justice

P&G Love Over Bias
P&G, Wieden + Kennedy, MMK (Marina Maher Communications + Ketchum Sports), Optimum Sports, GMR Sports Marketing

Youth & Family

Breaking the silence on child sexual abuse
Our Better World - Singapore International Foundation

Civic Engagement

Inequality Media: Spreading Truth & Empowering Action
Inequality Media

Diversity & Inclusion

7-Second Resumes
22squared, Ad Council / Grads of Life

Emergency Relief

Home Runs for Hurricane Recovery
Laundry Service, T-Mobile

Human Rights

Stop Acid Sale - An initiative to open eyes and hearts towards Acid attack survivors.
White Rivers Media, Viviana Mall

LGBTQ+

Universal Love
McCann New York, MGM Resorts

Poverty & Hunger

Feeding America - Summer Hunger
Facebook Creative Shop, Feeding America, Ad Council, Whitehouse TV, Ad Council

Racial Equality

Consumer Reports & ProPublica Investigation into Discriminatory Auto Insurance Practices
Consumer Reports & ProPublica

Veteran & Service Support

A Poppy Worn, A Hero Honored
USAA, Catalyst, IMG Live, Endeavor, Publicis Lion Company, Spark, Valco Designs

By Platform

Blog

CHAIN OF COMMAND Series Uses Tumblr Blog to Engage and Support Veterans
Picture Motion, National Geographic Channel

Instagram

Citi’s “That Giving Feeling” Campaign for No Kid Hungry
Publicis, No Kid Hungry / Share Our Strength, Superfly, MAC Presents, Citi

Twitter

@DailyGunDeaths
Cole & Weber, Cole & Weber

Facebook

The Dodo: the most-loved publisher on Facebook
The Dodo

Snapchat

Twinkle Twinkle Little Dick
72andSunny, Truth Initiative

YouTube

YouTube Creators for Change
YouTube

Content and Strategy

Artificial Intelligence

WeCounterHate
POSSIBLE, Life After Hate

Contest or Promotion

Design-a-Gown Contest
Starlight Children's Foundation

Hashtag

#NoMoreLimits | Menstrual Hygiene Day India 2018
KABOOM, WASH United gGmbH

Live Streaming

US Open Art Courts x Chase
United States Tennis Association

Organic Promotion

Spotlight on Hunger
MGM Resorts International

Real Time Response

NowThis Parkland Coverage
NowThis

User Generated Content

LIFEWTR #ArtByAWoman
R/GA Chicago, PepsiCo

Call to Action

#PowerlessQueen
WATConsult, Project Nanhi Kali

Data Visualization

@DailyGunDeaths
Cole & Weber, Cole & Weber

Humor

"Just Like Scott Pruitt" Real Estate Ad
Friends of the Earth

Music & Dance

"Raised For Incarceration"
SoulPancake

PSA

Uber Moms
Zulu Alpha Kilo, Uber Canada / M.A.D.D.

Storytelling

P&G + MBIB "THE TALK" — Creating a National Movement to End "The Talk"
P&G, MBIB, BBDO New York, Egami Consulting Group, Hearts & Science, Barefoot Proximity, The Corner Shop, Work Editorial, The Mill NY, and more

Video

YouTube Creators for Change
YouTube

Video Content

360 Video

Suburban Horror Story
BBDO Atlanta, Street Grace

Comedy Video

Cook with Bryan Cranston & Aaron Paul in the Breaking Bad RV
Omaze

Video Series

The Dodo's "Comeback Kids: Animal Edition"
The Dodo

Augmented Reality

Partnering With a 17 Year Old Fashion Designer: How Will Gen-Z React To AR?
Midwest Immersive, Kim Products

Documentary Short

Through Our Eyes: Life in Puerto Rico after Hurricane Maria
NowThis

Virtual Reality

The Astronaut Reality Helmet
McCann New York, National Geographic

Partnerships

B2B

THIS IS HOME Film Screenings Support Refugee Businesses
Picture Motion, EPIX
The Disability Collection
Oath, National Disability Leadership Alliance, and Getty Images, Margaux Joffe

Corporate-Community

Spotlight on Hunger
MGM Resorts International

Media Partnership

It's More Than Just a Meal
T Brand Studio, Ad Council

Business-NGO

Drivers of Change
Connector, mytaxi

Influencer & Celebrity

One Million Acts of Good
72andSunny, General Mills, Inc. (Cheerios)