THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 3rd Annual Shorty Social Good Awards

A Poppy Worn, A Hero Honored

Winner in Veteran & Service Support

Objectives

Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice, and their families. These holidays provide an occasion for USAA to educate the general public, its members and employees about the joys, struggles and sacrifices of military life and engender authentic appreciation for their service.

As a company founded by the military and for the military, USAA can play a unique role in shining a light on the true meaning of these holidays, and the men and women for whom they were created.

Strategy and Execution


Results


Media

Video for A Poppy Worn, A Hero Honored

Entrant Company / Organization Name

USAA, Catalyst, IMG Live, Endeavor, Publicis Lion Company, Spark, Valco Designs

Links

Entry Credits