NowThis is a digital publisher with a singular mission: making news engaging and relevant for young adults by humanizing our complicated world, giving insightful context from a youth perspective and revolutionizing how news is consumed today. With this mission in mind, NowThis has developed its own expertise in producing and distributing engaging and relevant videos on Facebook, Instagram, Snapchat, and other social platforms. Because of this ethos, NowThis is the no. 1 most-watched social news creator globally with 2bn monthly video views — and brands continue to tap into NowThis' expertise to reach younger audiences with social storytelling.
The last 12 months has been tumultuous for publishers who have had to overcome repeated attacks against the media in the era of "fake news" coupled with platform algorithm changes. NowThis not only weathered both challenges but has emerged stronger than ever and we're proud to report that our time spent across platforms has increased to 1.1 BILLION minutes (over 27% YOY growth).
For young people, by young people - NowThis changed the way that news is created and delivered to millennials today. We've disproved the narrative that young people don't care about news as well as the notion that social audiences won't spend meaningful time with your brand's content consistently.
NowThis is known for pioneering short-form social videos, but over the last 18 months, it has put an emphasis on longer-form, in-depth reporting. NowThis has evolved alongside the platforms and has become the go-to, trusted news source for young people across all platforms and formats. This summer, Snapchat tapped NowThis to bring breaking news to the platform with the show, "NowBreaking," and Facebook greenlit our daily morning show (launching this September), "NowThis Morning." With this editorial evolution, we've shifted our metrics of success from our 2B video views to a more meaningful engagement metric of time spent, which is 1.1B minutes of watch time.
The journalism industry is recognizing NowThis' in-depth, hard-hitting reporting. This summer, the team won an Edward R. Murrow award for excellence in video for our documentary, "Through Our Eyes: Puerto Rico," which follows the devastating aftermath of Hurricane Maria.
Beyond our editorial prowess, we've also mastered branded storytelling. Over the last year, we've partnered with brands like JPMorgan Chase, Campbell's, Paramount Network, Toyota & International Paralympic Committee and our work has been recognized by Cannes Lions, Digiday, Festival of Media, OMMA, Shorty's, Stevie's, Telly and The Drum.
NowThis is #1 social news brand cross-platform in the world:
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