The Dodo is the #1 digital media brand in the world for animal people, owning the animal category across social platforms including Facebook, YouTube, Instagram, Twitter and Snapchat. We're a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authentic, and meaningful content that not only entertains, but makes people feel connected to animals and empowered to help where it's needed. We cater to a social, mobile-first audience and each piece of content is optimized to feel native to the platform.
During the last year, The Dodo truly dominated not only the pet and animal landscape but also media and entertainment more broadly on social. When Facebook launched its new video platform, Watch, in August last year, we saw a huge opportunity to leverage our massive following we have built on Facebook and experiment with longer, episodic formats. Our first foray into this new format and platform was our original series, Comeback Kids: Animal Edition. We told the stories of animals who've had a rough start in life — until they found someone who refused to give up on them. Our series shows these comeback kids' transformation and what it means to be truly resilient.
We are proud to be the #1 most-loved publisher on Facebook, #1 U.S. Facebook page by engagements, the #1 media publisher on Facebook Watch, and the most engaged with animal account on Instagram.
Last summer, The Dodo was an official launch partner for Facebook's new Watch platform and we debuted our first original mid-form series Comeback Kids: Animal Edition. This was an opportunity to establish a strong presence on Facebook Watch right out of the gate; experiment with longer-form content; build new communities; and showcase our ability to adapt and thrive on new platforms and in new formats. Now in its sophomore season, Comeback Kids has amassed 370MM+ video views and 454MM minutes (and counting) of watch time. We've developed and premiered eight other shows for Facebook Watch including Pittie Nation (3M showpage followers), which helps destigmatize Pit Bulls and shows their loving characteristics; and Soulmates (670M+ video views and 2M showpage followers), which features stories of the close bonds between animals and their human friends.
With 35% of our existing audience living outside of the U.S., The Dodo also began to expand its international presence with the launch of, "El Dodo" -- the world's only Spanish language channel dedicated to animal content. In just under a year, the Facebook page has amassed over 2 Million followers and we also launched an El Dodo presence on YouTube.
These numbers are all possible because of our social-first strategy. We evolve as the platforms evolve and continue to create content specifically targeted to the platform it's being posted on. As a result, our followers trust that we are the source for all things animals, from entertaining media to impactful campaigns.
Our audience is deeply engaged with our content—so much so that it often goes beyond likes, comments and shares. Our fans take action in response to the stories we tell: they sign petitions, write letters, donate money, and even adopt animals in need into their homes. The Dodo has played an important role in helping to make animal welfare a viral cause, and has built an inclusive community of animal lovers who want to make a difference. We have created a content brand connected to a progressive movement and are reaching hearts and minds across social media.
