Drive urgency for Meals on Wheels America to a younger demographic to promote active involvement in volunteer recruitment.
Our narrative strategy was to share a human, authentic story of two unexpected people coming together over a shared passion for Meals on Wheels.
- 14,424,579 people reached
- 51,362,464 impressions
- 17,063,670 3-second video views
- 2,435,707 views to completion
- 92,560 landing page views
- 233,382 post reactions
- 3,309 comments
- 23,364 post shares
Meals on Wheels America received 5,664 signups for volunteers in less than 4 weeks!
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