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Special Project

Special Project
From the 3rd Annual Shorty Social Good Awards

World Polio Day

Winner in Medical Research

Finalist in Live Events


For the second time in human history, the world stands on the brink of eradicating a human disease. In the 30 years since launching the global initiative to eradicate polio with the World Health Organization, UNICEF, the CDC and the Gates Foundation, Rotary International has seen a 99% reduction of polio cases, through massive immunizations drives, fundraising campaigns, government advocacy and continued diligence. In 2017, there were only 22 cases in two countries. Despite this progress, as long as the virus is still at large, unvaccinated children everywhere remain at risk, so the work of Rotary's more than 1.2 million members and its partner organizations is critical to the program's ultimate success.

Our 5th annual World Polio Day event is one key activation aimed at engaging global audiences to join the fight to end polio.

Our goal was to build a social-media-first campaign for World Polio Day that increases awareness and interest in the importance of polio eradication by:

1. Creating a sense of urgency around our goal, and building engaging and shareable content designed for a global audience.

2. Educating global media on the role Rotary has played in mobilizing support for polio eradication, using multiple social and digital platforms.

3. Inspiring Rotary clubs to produce local events to raise awareness and showcase how members have contributed to ending polio.

Strategy and Execution

.On October 24, 2017, Rotary hosted a World Polio Day event at the Bill & Melinda Gates Foundation in Seattle


By the end of the day, World Polio Day 2017 had set new records:


Video for World Polio Day

Entrant Company / Organization Name

Rotary International


Entry Credits