THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
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NEW!
Rebrand Campaign
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Brand Voice
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NEW!
Meme, GIF, & Emojis
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Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
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Overall Presence
Facebook Presence
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Multi-Platform Presence
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Platforms & Technology
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Facebook
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X (formerly Twitter)
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Strategy & Engagement
Brand Partnership
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Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
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On a Shoestring
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Storytelling
Video
Comedy Video
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Shorty Awards Entries
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Takeovers
finalist
Animaniacs: Pinky & the Brain Takeover
Fans of 90s animation rejoiced as Pinky and the Brain were finally making it back to the screen. Wh…
Art Direction
,
Location-Based Experience
,
Filter/Lens
,
Snapchat
,
Creative use of Technology
finalist
audience honor
ANIMATION DOMINATION SNAPCHAT MURAL
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do somethi…
Localization
finalist
audience honor
Anime Awards: Global to the Max
The Crunchyroll Anime Awards is a global celebration that honors the best of anime and drives fan a…
Auto
winner
Annie & Kathleen: A Beetle Story
In 2016, Volkswagen of America faced two challenges to its corporate image; preparing for its most …
Entertainment
finalist
bronze honor
audience honor
Annihilation Social Campaign
Imagine being trapped inside an unknown force with no connection to the outside world. Your mind, y…
Real Estate
,
Video
winner
audience honor
Anthem of Us
The objective of this production was to create a counter-narrative to the story that the public has…
Twitter
finalist
Anti-Animal Language Swaps
PETA's goal with our "Stop Using Anti-Animal Language" tweet was to convince the general public to …
Meme
finalist
audience honor
Anti-Animal Language Swaps Meme
PETA's goal with our "Stop Using Anti-Animal Language" tweet was to convince the general public to …
Sports
finalist
Anyone up for H-O-R-S-E?
It was a Tuesday afternoon and the local sports media wasn't talking about lacrosse. The NLL playof…
Influencer & Celebrity Campaign
,
YouTube
finalist
silver honor
Apartments.com: #MovinOnUp
We created the #MovinOnUp social campaign to assist in building buzz around Apartments.com's first …
Generative AI
finalist
APIA / McDonald's Scholars
CAMPAIGN OVERVIEW To showcase the real world impact of McDonald's Asian Aemerican scholarship pr…
Tumblr
finalist
Apple Music x Fetch - Taylor Swift Tumblr Promotion
Apple came to Fetch to help promote the pre-release and launch for Taylor Swift's 1989 World Tour …
Instagram
finalist
Applebee's Fantographer
Applebee's is committed to being the biggest fan of our fans. We write them songs, we surprise them…
Multi-Platform Campaign
,
Live Streaming Video
,
Emerging Platform
finalist
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Contest or Promotion
,
Food & Beverage
finalist
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a signifi…
Facebook Live
,
Live Streaming Video
finalist
silver honor
Applebee’s Dollar Zombie Facebook Live Stream
With more than half of America preferring to drink at home, Applebee's needed to generate a signif…
Video
finalist
Applebee’s Spirited Chef: Risking Bloodshed To Bring Fans What They Want
Applebee’s, a casual dining chain with more than 1,800 locations nationwide, leveraged the strong…
Best Use of Video
finalist
Applegate Bacon Yule Log
Applegate = simple, natural, and no-fuss (with a sense of humor.) One of the simplest and enduring…
Multi-Platform Partnership
winner
Applying Logic
In 2017, truth had the challenge of reframing smoking as something that teens actually care about -…
Music & Dance
finalist
audience honor
APT. by ROSÉ ft Bruno Mars YouTube Shorts Challenge
When global pop icon ROSÉ released her latest single, "APT." featuring Bruno Mars, YouTube set out …
Augmented Reality
,
User-Generated Content
finalist
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positi…
Real Time Response
finalist
silver honor
Arby's Sonic Movie
Over the last few years, Arby’s has developed a cult following on its social channels by creating h…
Art Direction
winner
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn't…
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