4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

By Campaign
By Industry
By Cause
By Platform
Partnerships
Content and Strategy
Video Content

From the 11th Annual Shorty Awards Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.

Winner

Meme
winner
Ron From Accounting
Autopick selected their entire roster. They accidentally leave starters out of their lineup and never account for bye weeks. Their waiver-wire pickups are questionable — until the playoffs come and they win the whole thing.Every fantasy football league has that disinterested coworker or forgetful friend. We named ours Ron at @NFL social. He work...

Finalists

Meme
finalist
gold
Fenty Beauty
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched Fenty Beauty "so that women everywhere would be included", focusing on a wide range of traditionally hard-to-match skin tone...
Meme
finalist
audience
Anti-Animal Language Swaps Meme
PETA's goal with our "Stop Using Anti-Animal Language" tweet was to convince the general public to start considering the impact of their words. The image was created during a time when people continued to thoughtfully critique the words they use to not put others down. There are so many idioms used in every day conversations in which the phrases...
Meme
finalist
IMGN Media and Netflix 'Tamborine'
Netflix asked IMGN to drive social awareness and engagement around Chris Rock's stand-up comedy special 'Tamborine' that was scheduled to be released on Valentine's Day in 2018.
Meme
finalist
Let's Get This Bread
Brand salience is critical in the crowded food and beverage category, because daily decisions about what to eat are based on convenience and familiarity. At the start of 2018, salience was not on Panera's side. Total brand mentions were in a gradual, three-year decline.To add to the complexity, Panera was up against competitors' mammoth media sp...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.