Netflix asked IMGN to drive social awareness and engagement around Chris Rock's stand-up comedy special 'Tamborine' that was scheduled to be released on Valentine's Day in 2018.
IMGN created one (1) original dance video featuring two viral dancers, one (1) meme video based on the Netflix special and three (3) Instagram stories. The content was published throughout the week prior to Valentine's Day to create excitement. The creative and the original dance choreography was inspired by Chris Rock's famous quote: "Sometimes you sing lead and sometimes you're on tambourine".
For the five (5) posts, IMGN Media and Netflix saw 16,095,387 impressions; 9,039,210 video views; and 781,577 engagements within the week of the campaign.
