Fans of 90s animation rejoiced as Pinky and the Brain were finally making it back to the screen. While the iconic duo wouldn’t be coming back in their own show again, they would be part of the upcoming Animaniacs revival, which had finally come to Hulu. To ramp up the gang’s return, Hulu concocted an ingenious way to put the infamous duo back into the national spotlight for a while.
Celebrating the return of the Animaniacs – Yakko, Wakko, and Dot (The Warner siblings), and Pinky and the Brain – Hulu staged a social media takeover of its entire Twitter page. Continuing their quest for world domination, the masterminds behind the diabolical hack were Pinky and the Brain. Custom creative included video posts and voice tweets from Pink and the Brain, all under the guise of the Brain (which included swapping in his likeness on the profile pic).
After a successful first run, Hulu renewed Pinky & the Brain for a second season, much to the delight of 90s animation fans everywhere.
