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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Social Good Campaign
,
User-Generated Content
Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
Twitter Video
winner
Captain America: Civil Twitter War
Disney not only tasked McBeard to participate in the conversation around Captain America: Civil War…
Branded Content
Degree Women and INSTANT #SeizetheMotion
As the exclusive launch partner of INSTANT -- Time Inc.'s new video platform dedicated entirely to …
Multi-Platform Campaign
Game Day Delivered (with a little help from Golden Tate)
In celebration of the biggest launch in Shipt history plus a new partnership with Meijer, a well-lo…
The Middle East
winner
J.P. Morgan serves up premiere experiences in Dubai
J.P. Morgan, a global financial services firm, has had a presence in the Middle East for over 80 ye…
Integrated Campaign
,
Snapchat Filter/Lens
,
Branded Content
JBL x NBA – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
Multi-Platform Campaign
Mary Kay’s “I Can…” Campaign
Since 1963, Mary Kay cosmetics has helped enrich women's lives. Mary Kay product is exclusively sol…
Health & Fitness
,
Integrated Campaign
,
Integration with Live Television
finalist
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category…
YouTube Presence
finalist
REAL TIME WITH BILL MAHER YOUTUBE CHANNEL
We set out to create a platform for HBO's long-standing political comedy series Real Time with Bill…
Facebook Video
Silicon Valley “Tables” Facebook Parody Commercial
When Silicon Valley spoofed Facebook's infamous "Chairs" commercial in a season 3 episode, we sough…
Comedy Video
finalist
bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Shoe-String Media Buying Strategy
,
Native Advertising
finalist
gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Beauty
,
Hashtag
finalist
audience honor
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
In 2007, eco-friendly products were starting to gain demand, and EcoTools saw an opportunity to pio…
Sports
There’s Playoffs In Every Play
With this work, our goal was to promote the importance of the 2016 NFL Playoffs, and in doing so, …
Food & Beverage
,
North America
,
Humor
,
Short Form Video
,
Twitter Video
,
Video
finalist
bronze honor
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Food & Beverage
,
North America
,
Online Community
,
Social Good Campaign
,
Hashtag
,
Call to Action
,
Emojis
,
Twitter
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Facebook Presence
Van’s Foods | Where Wholesome Meets Awesome
Wholesome food is only beneficial if people enjoy eating it. So Van's Foods set out to establish th…
Instagram
'Alohilani Resort
With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness …
Facebook Live
'Clash of the Corps' Facebook Live Series Premiere
We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Cl…
Multi-Platform Campaign
‘The Most Frustrating Chore’ Goes Viral
In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single …
Health & Fitness
finalist
"It's a Nurse" Video
As a large organization, Health First is always looking for unique ways to recognize its employees.…
Medium-Length Video
winner
audience honor
"Leading Without Limbs"
BBC.com Capital wanted to tell the story of Nick Vujicic, a man born with no limbs, who despite obv…
Branded Content
"Life in Style"
Align with key lifestyle influencers to promote Dove's new 'Dry Spray' deodorant amongst millennia…
Branded Content
"Not a Fairy Tale RPG" Social Media campaign for Banner Saga 2
Banner Saga is an independently developed turn-based role playing video game set in a stunning fant…
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