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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Humor
finalist
Last Week Tonight
Two years ago, Last Week Tonight with John Oliver, premiered amidst a television landscape dense wi…
Tumblr Presence
finalist
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one…
Live Streaming Video
Launching Pepsi's Periscope
In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial…
News
Law and Batting Order
"Law and Batting Order" is a video blog created and hosted by New York Law School graduate Tony Ili…
Hospitality
Le Méridien Hotels & Resorts' Follow Me Program with Photographer Gray Malin
Le Méridien Hotels & Resorts inspires guests to 'unlock' their destination by inviting travelers to…
Games
winner
LEGO Dimensions: The Ultimate Social Media Collaboration
Encompassing the most epic collection of pop culture worlds, including The Lord of the Rings, DC Co…
Influencer & Celebrity Campaign
LEGO Jurassic World: The Park is Open to Influencers!
Make a Mosasaurus-sized social media splash to maximize awareness of LEGO Jurassic World upon its …
Facebook, Social Good Campaign, Family & Parenting
finalist
bronze honor
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Travel & Tourism
finalist
Let Hawaii Happen - A Surprise Wedding
To appeal to the wedding market, Hawaii Visitors and Convention Bureau tasked its advertising agenc…
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Facebook Presence
LG Mobile USA
Primary goal: Increase brand awareness and favorability for LG Mobile among key audiences in 2015 b…
Photography and Graphics, Technology
finalist
LG Mobile USA - V10 Launch
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Contest or Promotion, Instagram
LG USA Mobile - #BestShotEver
Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…
Influencer & Celebrity Campaign, Video
LG V10 Launch, with Ryan Sheckler
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Contest or Promotion
Liberty Mutual and eBay: Bid Protection
In June, Liberty Mutual Insurance and eBay teamed up to create a unique program, called Bid Protect…
Facebook Presence, Entertainment
finalist
Lily & The Snowman
Great brands are anchored in a higher purpose. For Cineplex – the largest theatre chain and one of …
Emerging Platform
finalist
LinkedIn Proves Importance of Destination Marketing for Philadelphia
Some people don't think of a destination marketing organization (DMO) as a significant contributor …
Influencer & Celebrity Campaign, Food & Beverage
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing…
Integrated Campaign
Little Moments. Big Smiles.
By 2014, the US snack world had become a $124 billion business, with an average 4,518+ snack items …
Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…
Real Time Response
Loctite Superbowl Tweet
After years (and millions of dollars) of marketing investment had failed to unseat dominant cate…
Instagram Presence
finalist
Lokai
As a fledgling startup, Lokai's focus in 2015 was on increasing brand awareness and spreading the L…
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help…
Sports
finalist
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in con…
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