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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Humor
finalist
Last Week Tonight
Two years ago, Last Week Tonight with John Oliver, premiered amidst a television landscape dense wi…
Tumblr Presence
finalist
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one…
Live Streaming Video
Launching Pepsi's Periscope
In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial…
News
Law and Batting Order
"Law and Batting Order" is a video blog created and hosted by New York Law School graduate Tony Ili…
Hospitality
Le Méridien Hotels & Resorts' Follow Me Program with Photographer Gray Malin
Le Méridien Hotels & Resorts inspires guests to 'unlock' their destination by inviting travelers to…
Games
winner
LEGO Dimensions: The Ultimate Social Media Collaboration
Encompassing the most epic collection of pop culture worlds, including The Lord of the Rings, DC Co…
Influencer & Celebrity Campaign
LEGO Jurassic World: The Park is Open to Influencers!
Make a Mosasaurus-sized social media splash to maximize awareness of LEGO Jurassic World upon its …
Facebook, Social Good Campaign, Family & Parenting
finalist
bronze honor
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Travel & Tourism
finalist
Let Hawaii Happen - A Surprise Wedding
To appeal to the wedding market, Hawaii Visitors and Convention Bureau tasked its advertising agenc…
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Facebook Presence
LG Mobile USA
Primary goal: Increase brand awareness and favorability for LG Mobile among key audiences in 2015 b…
Photography and Graphics, Technology
finalist
LG Mobile USA - V10 Launch
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Contest or Promotion, Instagram
LG USA Mobile - #BestShotEver
Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…
Influencer & Celebrity Campaign, Video
LG V10 Launch, with Ryan Sheckler
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Contest or Promotion
Liberty Mutual and eBay: Bid Protection
In June, Liberty Mutual Insurance and eBay teamed up to create a unique program, called Bid Protect…
Facebook Presence, Entertainment
finalist
Lily & The Snowman
Great brands are anchored in a higher purpose. For Cineplex – the largest theatre chain and one of …
Emerging Platform
finalist
LinkedIn Proves Importance of Destination Marketing for Philadelphia
Some people don't think of a destination marketing organization (DMO) as a significant contributor …
Influencer & Celebrity Campaign, Food & Beverage
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing…
Integrated Campaign
Little Moments. Big Smiles.
By 2014, the US snack world had become a $124 billion business, with an average 4,518+ snack items …
Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…
Real Time Response
Loctite Superbowl Tweet
After years (and millions of dollars) of marketing investment had failed to unseat dominant cate…
Instagram Presence
finalist
Lokai
As a fledgling startup, Lokai's focus in 2015 was on increasing brand awareness and spreading the L…
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help…
Sports
finalist
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in con…
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