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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Additional Filters
Video
finalist
Love Has No Labels
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
Integrated Campaign
,
Video
,
Non-Profit
winner
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…
Multi-Platform Campaign
,
Real Time Response
,
Live Streaming Video
,
Fashion, Beauty & Luxury
finalist
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Business to Business
finalist
Love My Store Campaign
American Express knows that small businesses see big results when they advertise that they accept t…
Real Time Response
Love-A-Thon
We wanted share the love with our Target guests in a big way, so we created a Valentine's Day campa…
Integration with Live Television
,
Contest or Promotion
,
Real Time Response
,
Twitter
,
Food & Beverage
winner
silver honor
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
Video
Lucha Underground: Season One
El Rey Network's breakout hit, Lucha Underground is a hybrid TV series/wrestling promotion that …
Influencer & Celebrity Campaign
,
Integration with Live Television
,
Contest or Promotion
,
Business to Business
,
Integrated Campaign
,
Consumer Brand
,
Mobile Campaign
,
Media Buying Strategy
,
Video
,
Creative use of Technology
,
News
,
Retail & E-Commerce
,
Technology
,
Television
winner
gold honor
silver honor
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Facebook
,
Entertainment
finalist
bronze honor
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique d…
Influencer & Celebrity Campaign
,
Food & Beverage
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
Social Good Campaign
,
Hashtag
,
Food & Beverage
finalist
bronze honor
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Social Good Campaign
Macy’s #AmericanSelfie Campaign
As one of America's oldest and most iconic retailers, Macy's supports the spirit of America with th…
Retail & E-Commerce
Macy’s Prom
Throughout the 80s and 90s, department stores were the go-to resource for prom dresses as the retai…
Multi-Platform Campaign
,
YouTube
,
Video
,
Games
finalist
bronze honor
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Video
MADE for Social
Be it a chef's knife, a felt hat, a wooden drum, or an Technicolor fly that's been painstakingly ti…
Food & Beverage
finalist
Made With Chobani
We wanted to promote culinary inspiration and creativity in the kitchen, using our Chobani 4% Plai…
Instagram
MailChimp
MailChimp builds powerful email marketing products that empower underdogs. Our fans and customers l…
Real Time Response
Make Your Mark
Throughout the history of Maker's Mark, we've changed almost nothing about the brand. The iconic re…
Non-Profit
Making the Healthy Choice the Easy Choice
Today's kids are the first generation of children expected to live shorter lives than their parents…
Multi-Platform Campaign
Marks & Spencer Pass the Parcel
We set our objectives to increase traffic and repeat visits to M&S.com, to galvanise a growth of fo…
Influencer & Celebrity Campaign
finalist
Marshawn Lynch's Skittles Press Conference
Aside from being the Seattle Seahawks' best player, Marshawn Lynch is widely known for two things: …
Hashtag
finalist
gold honor
MasterCard #AcceptanceMatters
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Contest or Promotion
MasterCard #PricelessPitchContest
Small Business is increasingly recognized as a large growth opportunity for MasterCard. Creating ov…
Real Time Response
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
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