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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Launching Pepsi's Periscope

Entered in Live Streaming Video

About this entry

In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial fans. Epic Signal was tasked with leveraging Pepsi's existing iHeartRadio events partnership, which had Flo Rida putting on concert on a 4-deck yacht that cruised around Manhattan. Epic Signal made an experience for everyone not only those who could physically be there.

Why does this entry deserve to win?

To accomplish this Epic Signal leveraged Periscope, which allows anyone with mobile device to livestream in real time. While still in it's infancy, Epic Signal saw it's potential for an innovative, first-ever social video activation, and make Flo Rida's concert more than a show, but an impactful digital event.

To drive mass awareness Epic Signal tapped some the the fastest growing digital music influencers to help drive excitement. Epic Signal recruited Viners like Rajiv Dhall, Tanner Patrick, Eric Dunn, Anna Clendening and Tiffany Alvord to create content driving to Pepsi's brand new Periscope channel.

Results

By tapping these influencers Epic Signal built up anticipation for the event and drove mass viewership in real-time among millennials. Resulting in:

With the perfect mix of emerging technologies and digital celebrities, Epic Signal was able to launch Pepsi's initiative to music fans across the country and drive massive positive sentiment towards the brand.

Produced by

Epic Signal, PepsiCo

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019