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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Branded Series
The Hormel Film Festival
When shelter-in-place and social distancing occurred throughout the U.S., the Hormel Foods team sou…
Podcast
finalist
The Investopedia Express with Caleb Silver
Investopedia’s new podcast, The Investopedia Express, launched in September 2020 with Editor-in-Chi…
News & Media
,
Long Form Video
finalist
audience honor
The Killing of Willie McCoy
In light of the tragic death of George Floyd, a number of prior cases involving police brutality ag…
Food & Beverage
,
Mobile Campaign
,
Augmented Reality
,
Creative use of Technology
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…
Physical & Digital
finalist
The Latinx Diaspora In NYC: A Mural in Washington Heights Inspired by the HBO FILM SIEMPRE, LUIS
The objective was to create a culturally impactful campaign celebrating the rich history, culture a…
Entertainment
finalist
audience honor
The Mandalorian Season 2 – Digital Campaign
The second season of the Disney+ Original Series reunited fans with The Mandalorian and the Child a…
Integrated Campaign
,
Integration with Live Television
finalist
The Match
As the official sponsors of The Match - the first live sporting event after COVID-19 began - we wan…
Multi-Platform Campaign
The Mavix Mob
For the last several years, gamers have grown accustomed to bulky, rigid gaming chairs. But, as…
Instagram Reels
finalist
THE MITCHELLS VS. THE MACHINES - Doug The Pug Announcement
Doug the Pug, one of the world’s most famous and most followed dogs on social media, is starring in…
Humor
The most effective way to maintain social distance
Last year was unpredictable and turbulent. Since March 2020, the pandemic has forced millions of pe…
Technology
The Most Emerging Security Operation Center (SOC) Solution
KERUBIEL LTD. is based in Budapest, Hungary but operating on international level as well (Italy, Ma…
Long Form Video
The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>
Make ‘STUDIO CHOOM’ the ‘Global Hub’ to introduce K-POP worldwide, enhancing the brand power. Po…
Twitter Presence
winner
audience honor
The Muppets
On Twitter, @KermittheFrog, @MissPiggy, and the rest of @TheMuppets provide sensational, Muppetatio…
Brand Identity
finalist
The New Culture of Skincare
It’s no secret, Rihanna has amazing skin. But it hasn’t always come easy: As a teen, she was overwh…
Sports & Fitness
finalist
The New FOX Sports App
In July 2020, FOX Sports unveiled a fully reimagined mobile app with the goal of transforming the m…
Business to Business
,
Multi-Platform Campaign
finalist
The New Office Training Manual
Your Worst Employee's Worst Nightmare Since we launched, it's been a company inside joke that th…
Auto
finalist
The New Power Suit
Ford's automotive reputation is centuries in the making. According to a recent survey though, consu…
Multi-Platform Campaign
,
Mobile Campaign
,
Social Good Campaign
,
Filter/Lens
,
Creative use of Technology
finalist
gold honor
audience honor
The Ocean League
The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Branded Podcast
finalist
The Only Way is Through: The Under Armour Podcast
Under Armour’s goals as a sportswear company shifted in 2020. For starters, they expanded their rel…
Twitter
winner
The Oreo Doomsday Vault
Alerted by a concerned fan on Twitter, OREO was on a mission to save the OREO cookie from the impac…
Branded Series
The Oridgenators
Complex and Ruffles sought to create an impactful campaign to identify, amplify and spotlight Black…
Pets & Animals
finalist
The Pet Collective
For the whole-heartedly pet obsessed, The Pet Collective exists to bring joy to pets and their pare…
Social Good Campaign
The Points Guy x United Miles on A Mission Campaign
In December 2020, The Points Guy partnered with United Airlines for Giving Tuesday, an internationa…
PSA
The Power of Us
The Ad Council sought to reach Black Americans, which have been disproportionately affected by COVI…
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