13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best use of Instagram Reels

This award honors the most effective and creative use of video via Instagram Reels by a brand, agency or organization. This award will recognize social media campaigns that incorporate Instagram Reels or overall brand presence on Instagram Reels.
Instagram Reels
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. It was crucial that the MTV EMA leverage all functionalities of social media platforms in an entertaining, engaging & native way in order to reach fans everywhere. We are always looking for ways to innovate and bring fans into the aw…
Instagram Reels
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost half a year. …
Instagram Reels
Frank's® RedHot® #DippingDance
Football and game watching are big sales drivers of hot sauce in general, and Frank’s® RedHot® in particular. As America’s #1 hot sauce brand, Frank’s leads the category in sales, seeing boosts during football season that peak around Super Bowl. To provide fans with an amazing kick-off experience, Frank’s RedHot teamed up with brand ambassador and retire…
Instagram Reels
PUMA Hoops - LaMelo Ball 'Not From Here'
PUMA Hoops signed the biggest NBA prospect of 2020 - LaMelo Ball. Our mission was to shout it to the world in a way that would make headlines, create buzz, and put PUMA at the center of basketball conversation. Most importantly, our goal was to use the newly rolled out format — Instagram Reels — to elevate the story we wanted to tell about LaMelo.
Instagram Reels
THE MITCHELLS VS. THE MACHINES - Doug The Pug Announcement
Doug the Pug, one of the world’s most famous and most followed dogs on social media, is starring in his first ever movie! This calls for an epic social moment. To celebrate Doug the Pug as Monchi in the upcoming animated comedy THE MITCHELLS VS. THE MACHINES (formerly CONNECTED), Sony Pictures was the first studio to use Instagram Reels for a casting announ…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!