ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Instagram Reels

This award honors the most effective and creative use of video via Instagram Reels by a brand, agency or organization. This award will recognize social media campaigns that incorporate Instagram Reels or overall brand presence on Instagram Reels.

Winner

Instagram Reels
winner
PUMA Hoops - LaMelo Ball 'Not From Here'
PUMA Hoops signed the biggest NBA prospect of 2020 - LaMelo Ball. Our mission was to shout it to the world in a way that would make headlines, create buzz, and put PUMA at the center of basketball conversation. Most importantly, our goal was to use the newly rolled out format — Instagram Reels — to elevate the story we wanted to tell about LaMelo.

Finalists

Instagram Reels
finalist
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. It was crucial that the MTV EMA leverage all functionalities of social media platforms in an entertaining, engaging & native way in order to reach fans everywhere. We are always looking for ways to innovate and bring fans i…
Instagram Reels
finalist
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost hal…
Instagram Reels
finalist
audience
Frank's® RedHot® #DippingDance
Football and game watching are big sales drivers of hot sauce in general, and Frank’s® RedHot® in particular. As America’s #1 hot sauce brand, Frank’s leads the category in sales, seeing boosts during football season that peak around Super Bowl. To provide fans with an amazing kick-off experience, Frank’s RedHot teamed up with brand ambassador …
Instagram Reels
finalist
THE MITCHELLS VS. THE MACHINES - Doug The Pug Announcement
Doug the Pug, one of the world’s most famous and most followed dogs on social media, is starring in his first ever movie! This calls for an epic social moment. To celebrate Doug the Pug as Monchi in the upcoming animated comedy THE MITCHELLS VS. THE MACHINES (formerly CONNECTED), Sony Pictures was the first studio to use Instagram Reels for a cast…

Nominees