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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Health & Fitness
ParticipACTION Build Your Best Day
In 2016, the World Health Organization released the world's first 24-hour movement guidelines, whic…
Branded Series
,
Wine, Beer & Spirits
,
Facebook
Party Fowl Horror Stories
Four Loko is a low-cost, high alcohol content drink targeted to a 21–25 year old niche. The brand l…
Consumer Brand
,
Humor
,
Food & Beverage
,
Video
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Shoe-String Media Buying Strategy
Pasadena City College Pathways To A Four-Year Degree
Pasadena City College's Pathways program is known as the largest and most comprehensive program of …
Multi-Platform Partnership
Passengers: Zero Gravity
To build excitement and eventize the release of Passengers on Blu-ray and Digital with a Passengers…
Artificial Intelligence
,
Generative AI
Passion for Fashion
Adobe’s products are built for creativity, and our role is to ensure their social content reflects …
Facebook Campaign
,
Gamification
Passport America
Passport America was a social marketing campaign to grow Copa Airlines' Facebook fan base, generate…
Single Post or Activation
,
Sports
winner
Pat Mahomes Plays Catch Over the Sphere for Super Bowl LVIII
With a laser focus on engaging the elusive and discerning Gen Alpha and Gen Z audiences, our campai…
Twitter Campaign
Patagonia Vote the Environment
Patagonia executed a campaign with multiple touch-points to empower consumers to rally around a com…
YouTube Presence
Patriot Act with Hasan Minhaj
Hasan Minhaj brings a unique, incisive, and nuanced perspective to various global news topics. With…
Instagram Presence
Patriot Act with Hasan Minhaj
From the jump, the goal of the Patriot Act Instagram was to strike a balance between promoting the …
Wine, Beer & Spirits
,
Multi-Platform Campaign
,
Physical & Digital
,
Emerging Platform
,
Creative use of Technology
finalist
silver honor
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Launch Campaign
,
Wine, Beer & Spirits
PATRÓN CRISTALINO: A Shimmering Launch
With the demand for premium tequila at an all time high, PATRÓN Tequila set out to disrupt the tequ…
Live Events
PATRÓN Desert
PATRÓN Tequila amplified its presence at Coachella and Stagecoach festivals by creating an immersiv…
Event & Experiential
finalist
PATRÓN Desert: Festival Takeover
In a landscape where premium spirits brands fight for cultural relevance, PATRÓN Tequila identified…
Social Good Campaign
PATRÓN More Than Tequila Music Series
In the midst of the Black Lives Matter movement resurgence, PATRÓN unveiled the More Than Tequila p…
Multi-Platform Partnership
PATRÓN Tequila x Shaun White: When the G.O.A.T. Names His G.O.A.T.
What began as an organic Instagram moment – Shaun White casually sharing his go-to PATRÓN Silver ma…
Multi-Platform Campaign
PATRÓN Toast To Your Real Ones
At a time when transparency, authenticity and clarity are more important than ever, PATRÓN believes…
Wine, Beer & Spirits
,
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Video Series
Pattrn Explores
One of Pattrn’s 2022 initiatives was a series called Pattrn Explores. Climate change and sustainabi…
Art Direction
,
Launch Campaign
,
Paid & Amplification
,
Social Commerce
finalist
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
Multi-Platform Campaign
PAW Patrol Ready Race Rescue Campaign
After our massively successfully PAW Patrol Mighty Pups program in 2018, which featured the first e…
Entertainment
PAW Patrol Ready Race Rescue Campaign
After our massively successfully PAW Patrol Mighty Pups program in 2018, which featured the first e…
Multi-Platform Partnership
PAW Patrol Ready Race Rescue Influencer Campaign
In 2019, we were challenged to anniversary the massive success of our past Mighty Pup’s campaign at…
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